Brand Strategist

Position: Brand Strategist & Copywriter

Location: Powai, Mumbai (Onsite)

About Us:

Bourgeois is a boutique design studio that thrives on creativity and innovation, specializing in brand strategy, identity design, digital & performance marketing, and UI/UX design and development. We craft impactful design solutions that solve problems, drive growth, and elevate brand engagement across various industries.

Role:

If you love storytelling, thrive on crafting impactful brand narratives, and have a flair for creating scroll-stopping media campaigns, this role is for you. Bring your passion for words and strategy to shape messages that truly connect with audiences.

Responsibilities:

• Develop and execute brand strategies, including brand positioning and messaging that aligns with our business objectives.
• Create compelling copy across platforms, including social media posts, ad copies, website content, and email campaigns.
• Conduct audience research to gather insights that inform campaign strategies and content creation.
• Manage and oversee content calendars to ensure the timely execution of campaigns.
• Collaborate closely with the content, production, and design teams to produce cohesive and innovative content.
• Provide guidance and direction to junior writers and freelancers.
• Enjoy complete creative freedom in ideation and execution, ensuring all content is aligned with the brand's vision and requirements.

Required Qualification:

• At least 1 year of relevant experience in brand strategy and copywriting.
• Exceptional verbal communication skills and the ability to articulate complex ideas clearly and persuasively.
• Strong understanding of brand tone and the ability to adapt style and tone across various platforms.
• Ability to work collaboratively in a fast-paced, creative environment.

Email your resume and writing/work samples to biz@bourgeois.in