Advertising Sales Manager

3 weeks ago


Delhi, Delhi, India HT Digital Streams Full time

Job Description:

We are seeking a highly driven Ad Sales Manager with proven experience in selling

performance-based advertising campaigns to Auto OEMs. The ideal candidate will have a

strong network within the automotive industry, deep knowledge of digital advertising

platforms, and the ability to drive revenue growth through ROI-focused ad solutions.

The role requires expertise in programmatic ads, lead generation campaigns,

CPC/CPM/CPA models, and native advertising, with a track record of delivering successful

ad solutions to top Auto brands.

Key Responsibilities:

1. Sales & Revenue Growth

● Develop and execute ad sales strategies to achieve revenue targets from Auto

OEMs.

● Identify, pitch, and close deals with automobile brands, and industry partners/

Agencies.

● Focus on selling performance-based ad solutions (CPC, CPA, CPL) across digital

platforms.

● Optimize upselling and cross-selling opportunities with existing clients.

2. Client Relationship Management

● Build strong relationships with marketing heads, media planners, and brand

managers at Auto OEMs.

● Serve as a trusted advisor for clients, guiding them on performance-driven ad

strategies.

● Ensure client retention and satisfaction through timely reporting & campaign

optimization.

3. Campaign Execution & Performance Analysis

● Work closely with the ad operations & analytics team to ensure seamless campaign

execution.

● Monitor campaign performance metrics (CTR, conversion rates, ROAS) and suggest

optimizations.

● Provide post-campaign analysis and recommendations to clients.

4. Industry & Market Intelligence

● Stay updated on trends in digital advertising, auto industry marketing, and

programmatic innovations.

● Monitor competitor strategies and identify new revenue opportunities.

● Attend industry events, trade shows, and conferences to build brand presence and

network.

Key Requirements:

1. Experience & Skills

● 5-8 years of experience in Ad Sales / Business Development in the Auto industry.

● Strong Auto OEM network/ Agency network and deep understanding of automotive

digital marketing needs.

● Proven track record of selling performance-based campaigns (CPC, CPL, CPA, CPM).

● Hands-on experience with Google Ads, Meta, Programmatic Platforms, Native Advertising, and Auto Portals.

● Ability to analyze data, track campaign KPIs, and suggest data-driven optimizations.

● Excellent negotiation, communication, and presentation skills.

● Ability to close high-value deals with Auto OEMs.

2. Educational Qualification

● Bachelor's/Master's degree in Marketing, Business, Advertising, or a related field.

Key Performance Indicators (KPIs):

1. Revenue & Sales Performance

● Ad sales revenue target achievement (monthly/quarterly).

● Number of new Auto OEMs onboarded for performance campaigns.

● Revenue growth from existing clients (upselling & cross-selling).

2. Client & Account Management

● Client retention rate (repeat business from Auto OEMs).

● Customer satisfaction score (CSAT) from advertisers.

● Timely campaign execution and performance tracking.

3. Market Expansion & Industry Engagement

● Number of new Auto advertisers approached & pitched.

● Participation in auto industry events & partnerships.

● Competitive intelligence & market analysis reports shared internally.

If the requirement alignes with candidature , kindly share your cv/references with Sameeksha Chauhan at sameeksha.chauhaan@htdigital.in



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