Advertising Sales Manager
3 weeks ago
Job Description:
We are seeking a highly driven Ad Sales Manager with proven experience in selling
performance-based advertising campaigns to Auto OEMs. The ideal candidate will have a
strong network within the automotive industry, deep knowledge of digital advertising
platforms, and the ability to drive revenue growth through ROI-focused ad solutions.
The role requires expertise in programmatic ads, lead generation campaigns,
CPC/CPM/CPA models, and native advertising, with a track record of delivering successful
ad solutions to top Auto brands.
Key Responsibilities:
1. Sales & Revenue Growth
● Develop and execute ad sales strategies to achieve revenue targets from Auto
OEMs.
● Identify, pitch, and close deals with automobile brands, and industry partners/
Agencies.
● Focus on selling performance-based ad solutions (CPC, CPA, CPL) across digital
platforms.
● Optimize upselling and cross-selling opportunities with existing clients.
2. Client Relationship Management
● Build strong relationships with marketing heads, media planners, and brand
managers at Auto OEMs.
● Serve as a trusted advisor for clients, guiding them on performance-driven ad
strategies.
● Ensure client retention and satisfaction through timely reporting & campaign
optimization.
3. Campaign Execution & Performance Analysis
● Work closely with the ad operations & analytics team to ensure seamless campaign
execution.
● Monitor campaign performance metrics (CTR, conversion rates, ROAS) and suggest
optimizations.
● Provide post-campaign analysis and recommendations to clients.
4. Industry & Market Intelligence
● Stay updated on trends in digital advertising, auto industry marketing, and
programmatic innovations.
● Monitor competitor strategies and identify new revenue opportunities.
● Attend industry events, trade shows, and conferences to build brand presence and
network.
Key Requirements:
1. Experience & Skills
● 5-8 years of experience in Ad Sales / Business Development in the Auto industry.
● Strong Auto OEM network/ Agency network and deep understanding of automotive
digital marketing needs.
● Proven track record of selling performance-based campaigns (CPC, CPL, CPA, CPM).
● Hands-on experience with Google Ads, Meta, Programmatic Platforms, Native Advertising, and Auto Portals.
● Ability to analyze data, track campaign KPIs, and suggest data-driven optimizations.
● Excellent negotiation, communication, and presentation skills.
● Ability to close high-value deals with Auto OEMs.
2. Educational Qualification
● Bachelor's/Master's degree in Marketing, Business, Advertising, or a related field.
Key Performance Indicators (KPIs):
1. Revenue & Sales Performance
● Ad sales revenue target achievement (monthly/quarterly).
● Number of new Auto OEMs onboarded for performance campaigns.
● Revenue growth from existing clients (upselling & cross-selling).
2. Client & Account Management
● Client retention rate (repeat business from Auto OEMs).
● Customer satisfaction score (CSAT) from advertisers.
● Timely campaign execution and performance tracking.
3. Market Expansion & Industry Engagement
● Number of new Auto advertisers approached & pitched.
● Participation in auto industry events & partnerships.
● Competitive intelligence & market analysis reports shared internally.
If the requirement alignes with candidature , kindly share your cv/references with Sameeksha Chauhan at sameeksha.chauhaan@htdigital.in
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