Media Campaign Specialist

Key Requirement for the Position

• Experience: 2+ years in programmatic ad operations, trafficking, or campaign management.
• Technical Expertise:
• Proficiency in The Trade Desk, StackAdapt, Viant, and IQVIA Imos (Healthcare DSP).
• Strong understanding of pixels, event tags, verification tools, and data integrations.
• Experience working with audience segmentation (geo, demo, behavioral, contextual, custom) and CRM/DMP/CDP connections.
• Analytical Skills: Ability to analyze pacing, budget utilization, and performance data to optimize campaigns.
• Detail-Oriented: High accuracy in trafficking, QA, and reporting.
• Communication: Strong written and verbal skills to coordinate with internal teams and external partners.

Job Description

• Campaign Setup & Trafficking
• Configure campaigns in The Trade Desk, StackAdapt, Viant, and IQVIA Imos.
• Manage ad server and DSP setups, including creative uploads (dimensions, click tags, file size validation).
• Implement ad tag wrapping for verification, tracking, and brand safety.
• Place and configure pixels for conversion tracking, retargeting, and 1P/3P data collection.
• Configure floodlight and event tags for accurate performance measurement.
• Integrate campaigns with verification tools (IAS, DoubleVerify, Moat).
• Set up targeting parameters including geo, demographic, behavioral, contextual, and custom segments.
• Connect and activate audiences from CRM, CDP, and DMP systems.
• Schedule flight dates, pacing controls, and bid strategies to align with media plans.
• Translate media plans into trafficking sheets and upload into platforms.
• Ensure consistency by enforcing creative naming conventions.
• Quality Assurance (QA)
• Conduct pre-launch QA including click-through testing, tracking validation, and brand safety checks.
• Perform live QA during the first 24–48 hours post-launch to ensure correct campaign delivery.
• Execute ongoing QA with spot checks, placement validation, and troubleshooting.
• Campaign Management & Optimization
• Monitor delivery pacing and resolve over/under delivery issues.
• Track budget pacing and burn rates to ensure campaigns remain within allocation.
• Optimize campaigns in real-time by adjusting bids, pacing, audiences, and creative strategies.
• Provide insights and actionable recommendations for ongoing campaign improvement.