PharmaACE - Associate Principal/Principal - Primary Market Research & AI Integration

4 weeks ago

Pune, Maharashtra, India PharmaACE Analytics Full time

Role Overview:

We are seeking an experienced Primary Market Research (PMR) leader who combines deep expertise in traditional qualitative and quantitative research with a knowhow of AI/ML and Generative AI

applications in insights generation.

The ideal candidate will lead high-impact global research engagements, mentor teams, and partner with Data science & AI team and modernize how we collect, synthesize, and communicate insights using the power of AI.


Key Responsibilities:

- Lead and execute end-to-end PMR projects across therapy areas and geographies (US and international markets preferred), including ATUs, pricing, demand estimation, and patient journey studies.

- Apply both traditional methodologies and AI-enhanced techniques (e.g., NLP, text analytics, automated coding) to improve study design, analysis, and storytelling.

- Use Generative AI tools (e.g., ChatGPT, Claude, custom LLMs) to accelerate insight synthesis, automate reporting, and augment qualitative and open-ended data analysis.

- Champion the integration of machine learning models for survey optimization, segmentation, and forecasting.

- Guide the adoption of AI-driven dashboards, conversational analytics, and virtual co-pilot solutions for clients and internal teams.

- Manage and mentor a high-performing team of market researchers, fostering a culture of innovation, cross-learning, and continuous improvement.

- Collaborate closely with clients and internal stakeholders to scope, design, and deliver insights aligned with business strategy.

- Maintain strong vendor/field agency relationships while ensuring project timelines, budgets, and quality benchmarks are met.

- Demonstrate storytelling excellence, crafting compelling and data-driven narratives that influence strategic decision-making.

- Serve as a thought leader, promoting capability building in AI for insights across the & Experience:

- 15+ years of experience in healthcare/life sciences primary market research, with a proven ability to lead multi-country, multi-method projects.

- Strong foundational knowledge in qualitative and quantitative methodologies.

- Exposure to tools such as Qualtrics, Decipher, SurveyMonkey, SPSS, Q Research, R, or Python is a plus.

- Hands-on experience or working knowledge of AI/GenAI platforms like ChatGPT, Bard, Claude, or enterprise LLMs for:

- Text summarization.

- Sentiment & theme extraction.

- Automated charting & reporting.

- Generating discussion guides or survey instruments.

- Passion for exploring and embedding emerging technologies in traditional research workflows.

- Excellent interpersonal, presentation, and client engagement skills.

- Strong project management and problem-solving capabilities.

- Ability to operate in a fast-paced, deadline-driven environment with agility and Qualifications:

- Masters degree in Life Sciences, Market Research, Business Analytics, Behavioral Sciences, or related fields.

- Certification or exposure to AI/ML in market research or marketing analytics is highly desirable.

- Familiarity with healthcare compliance, pharma regulations, and therapy-specific dynamics.

(ref:iimjobs.com)

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