Digital Marketing Executive

3 weeks ago

Ahmedabad, India o2h group Full time

Work Experience: 0-2 years

Qualification: Bachelor ‘OR’ Master degree


About o2h group:

Based out of Ahmedabad, India, and Cambridge, UK, the vision of o2h group is to seed new ideas in life science, technology, and green innovation. We have targeted being the best in the world at the intersection of our three core business segments of discovery, technology, and ventures. We are shaping our competitive advantage in particular where science meets technology and are building a unique business model where a symbiosis between science, technology, and investment is helping us build an exciting future in early-stage innovation. o2h group has visualised a home in the form of two iconic state-of-the-art research parks bridging India and Europe and firmly taking a place alongside some of the most exciting innovation cultures and communities from around the world


Job Responsibilities:

  • Supporting the Head of Marketing in day-to-day marketing and related promotional activities including website management, social media marketing, campaigns marketing, events management, and more.
  • End-to-end planning, coordination, and execution of a variety of campaigns & events, including community building events/sessions, conferences, product launches, webinars, and similar, across Cambridge, UK, and Ahmedabad, India.
  • Cultivate and maintain relationships with vendors, sponsors, and partners to enhance event experiences and drive additional event support.
  • Utilise various marketing channels (social media, email, content marketing, etc.) to promote campaigns & events and drive engagement/attendee participation.
  • Provide post-event/campaign reports and insights to the marketing and management teams, summarising key success metrics, learnings, and outcomes.
  • Preparing, managing and organising various marketing collaterals and presentations with military precision.
  • Spotting client acquisition opportunities, marketing trends and capitalising on them with creative strategies.
  • Developing content calendars on a weekly and monthly basis.
  • Prepare newsletters and promotional emails and organise their distribution through various channels.
  • Assisting in PR-related activities such as PR research, finding the right platforms, websites, blogs etc.
  • Assisting in writing, editing, and content creation including articles, blog posts, web copy, landing pages, in-depth guides, customer stories promoting the company and its services.
  • Utilising various marketing/CRM tools such as MailChimp, Google Analytics, Google Search Console, Hubspot, and related to track and optimise marketing campaigns.

Job Requirements:

  • Excellent verbal and written communication skills with fluency in business english, including the ability to effectively communicate with all levels of employees via phone and email.
  • Basic understanding of marketing principles, tools, and strategies.
  • Confident, effective presentation and interpersonal skills.
  • Expertise and experience in MS Suite including MS Excel, MS Doc, MS PowerPoint, etc.

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