Lead Specialist
2 days ago
Role Overview TheLead Specialist – Marketingwill be responsible for driving brand growth, user acquisition, and engagement for our gig/on-demand platform. The role combines strategic marketing leadership with hands-on execution, focusing on building theSME on-demand pipelineand fostering engagement amongfreelancers, experts, and service providers . The ideal candidate brings deep understanding of digital ecosystems, growth dynamics of two-sided marketplaces, and the art of community building in the gig economy.Key Responsibilities 1. Growth & Acquisition Develop and execute integrated marketing strategies to expand the platform’s talent and SME user base. Design targeted campaigns for SMEs, universities, and professional networks. Optimizeuser acquisition costs (UAC)through a mix of paid, organic, referral, and partnership channels. Lead performance marketing initiatives acrossGoogle Ads, Meta, LinkedIn, and programmatic platforms . 2. Brand & Positioning Build and strengthen a brand identity that reflectstrust, flexibility, and opportunity . Define and refine platform messaging for both sides of the ecosystem — SMEs and gig professionals. Oversee design, storytelling, and PR initiatives that highlight platform success stories and user journeys. 3. Platform Engagement & Retention Develop and implement retention campaigns to improve user engagement, task posting, and project completion rates. Collaborate with product, delivery, and engineering teams to optimize the user journey and reduce churn. 4. Community & Content Marketing Create and nurture an active gig community through events, webinars, newsletters, and online engagement. Lead content initiatives — blogs, thought-leadership pieces, case studies, and knowledge-sharing campaigns. 5. Partnership & Ecosystem Development Establish partnerships with SME associations, skilling bodies, and ecosystem enablers to boost platform awareness. Collaborate with digital influencers and online communities relevant to freelancers, vendors, and gig professionals. 6. Data-Driven Marketing Monitor and analyze KPIs across the user funnel (awareness → registration → engagement → retention). Use analytics tools to measure campaign performance, ROI, and growth impact. Drive A/B testing, funnel optimization, and develop performance dashboards for leadership visibility.Required Skills & Competencies Proven track record inscaling digital user basesfor marketplaces or SaaS platforms. In-depth understanding oftwo-sided marketplace dynamicsand thegig economy . Expertise inperformance marketing, SEO, CRM, and lifecycle campaigns . Strongstorytelling and brand-buildingabilities. Excellentanalytical, communication, and leadershipskills.Educational Qualifications Bachelor’s degree in Marketing, Business, or Communications. MBA or specialization inDigital Marketing / Growth Marketingpreferred.Experience 6–12 years of experience in marketing, with at least 3 years in digital-first or platform-based organizations. Prior exposure to gig, e-commerce, or marketplace environments (e.g.,Upwork, Fiverr, Appen, Mercor ) preferred. Experience managingmulti-channel campaignsand leadingcommunity engagement initiatives .
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Telesales Specialist
2 weeks ago
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Telesales Specialist
2 weeks ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota CenterLocation: Kota, RajasthanJob Type: Full-time (On-site)About Unacademy:Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center, we are redefining offline education with innovation, excellence, and...
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Telesales Specialist
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Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota Center Location: Kota, RajasthanJob Type: Full-time (On-site)About Unacademy: Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center , we are redefining offline education with innovation, excellence, and...
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Telesales Specialist
12 hours ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota Center Location: Kota, RajasthanJob Type: Full-time (On-site)About Unacademy: Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center , we are redefining offline education with innovation,...
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Telesales Specialist
4 days ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota CenterLocation: Kota, RajasthanJob Type: Full-time (On-site)About Unacademy:Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center, we are redefining offline education with innovation, excellence, and...
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Telesales Specialist
2 weeks ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota CenterLocation: Kota, Rajasthan Job Type: Full-time (On-site)About Unacademy: Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center , we are redefining offline education with innovation, excellence, and...
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Telesales Specialist
2 weeks ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota CenterLocation: Kota, Rajasthan Job Type: Full-time (On-site)About Unacademy: Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center , we are redefining offline education with innovation, excellence, and...
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Telesales Specialist
2 days ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota CenterLocation: Kota, RajasthanJob Type: Full-time (On-site)About Unacademy:Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center, we are redefining offline education with innovation, excellence, and...
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Telesales specialist
1 day ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota Center Location: Kota, Rajasthan Job Type: Full-time (On-site) About Unacademy: Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center , we are redefining offline education with innovation, excellence, and...
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Telesales Specialist
2 days ago
Kota, India Unacademy - Kota Center Full timeTele Sales Specialist (Telecaller) – Unacademy Kota CenterLocation: Kota, RajasthanJob Type: Full-time (On-site)About Unacademy:Unacademy is India’s leading learning platform, empowering millions of learners to achieve their academic and professional goals. At our Kota Center, we are redefining offline education with innovation, excellence, and...
