Media Buyer

We're seeking a highly skilled and self-driven Media Buyer with a proven track record of managing successful paid social campaigns for US clients. This role requires someone who can independently strategize, execute, and optimize high-budget campaigns across Facebook, Instagram, and TikTok while delivering exceptional ROI.Key Responsibilities:Plan, launch, and manage paid advertising campaigns across Facebook, Instagram, and TikTok for US-based clientsDevelop comprehensive media buying strategies tailored to US market audiences and consumer behaviorIndependently manage campaign budgets ranging from $10K to $500K+ monthlyConduct audience research, segmentation, and targeting optimization for US demographicsCreate and test multiple ad sets, audiences, and creative variations to maximize performanceAnalyze campaign data and metrics to drive data-informed optimization decisionsImplement advanced testing methodologies including A/B testing, creative testing, and audience testingScale winning campaigns while maintaining or improving cost efficiencyStay ahead of platform algorithm changes, ad policies, and emerging featuresProvide strategic recommendations and performance reports to clients and stakeholdersManage relationships with US clients, understanding their business goals and KPIsCollaborate with creative teams to develop high-converting ad creativesMonitor competitor activities and industry trends in the US marketRequired Qualifications:3+ years of hands-on experience as a Media Buyer or Performance Marketing SpecialistMust have extensive experience working with US clients and understanding US market dynamicsProven expertise managing substantial ad budgets on Facebook Ads Manager, Instagram, and TikTok Ads ManagerStrong portfolio demonstrating successful campaigns with clear ROI metrics and case studiesDeep understanding of Meta Business Suite, Meta Ads Manager, and TikTok Ads platformSelf-starter with ability to work independently and manage multiple campaigns simultaneouslyExpertise in conversion tracking, pixel implementation, and analytics setupStrong analytical skills with proficiency in interpreting data and making strategic decisionsKnowledge of US consumer behavior, time zones, and seasonal trendsExperience with direct response marketing and performance-driven campaignsExcellent communication skills for client-facing interactionsRequired Portfolio Elements: Your portfolio must demonstrate:Minimum 5 case studies showing campaign results (ROAS, CPA, conversion rates)Evidence of managing US market campaigns with clear geographic targetingExamples of scaling campaigns from testing to significant daily budgetsBefore/after optimization results showcasing your impactBudget sizes managed and corresponding results achievedPreferred Skills:Experience with e-commerce brands, DTC companies, or lead generation campaignsFamiliarity with Google Ads and other paid media channelsKnowledge of attribution modeling and multi-touch attributionExperience with creative testing frameworks and ad creative best practicesUnderstanding of iOS 14+ tracking challenges and privacy updatesProficiency with analytics tools (Google Analytics, Triple Whale, Hyros, etc.)Experience managing agencies or working with US-based remote teamsWhat Makes You Stand Out:Proven ability to scale campaigns to 7-figure monthly budgetsExperience in competitive US markets (finance, health, beauty, tech,sweepstakes etc.)Track record of 3x+ ROAS consistently across multiple accountsUnderstanding of full-funnel marketing and customer journey mappingExperience during high-stakes periods (Black Friday, holiday seasons, product launches)