Manorama Industries
3 months ago
Digital Marketing Manager
Key Responsibilities :
- Build and maintain strong relationships with journalists and media outlets.
- Write and distribute press releases to announce important news and events.
- Respond to media inquiries and requests for information.
- Organize and facilitate media interviews.
- Draft press releases and organize media briefings to generate interest and coverage.
- Facilitate internal communication to ensure consistent messaging across the organization.
- Keep employees informed about company news, changes, and updates.
- Manage internal events and communication.
- Oversee sales meeting proceedings and documentation.
- Lead sales promotion initiatives.
- Create and implement campaigns to promote products, services, and events.
- Identify opportunities for positive media coverage.
- Coordinate events, press conferences, and promotional activities.
- Develop and implement social media strategies.
- Monitor and engage with audiences on social media platforms.
- Manage online reputation and address any issues that arise.
- Build and maintain relationships with the local community.
- Participate in community events and initiatives.
- Address community concerns and feedback effectively.
- Develop and maintain the organization's brand image and identity.
- Ensure consistency in messaging across various communication channels.
- Monitor and manage brand perception.
- Engage with government bodies, regulators, and other public entities.
- Monitor and influence public policy and regulatory issues.
- Plan and execute events, such as product launches, press conferences, and trade shows.
- Coordinate logistics and manage relationships with event partners.
- Measure the effectiveness of PR campaigns.
- Analyze media coverage and sentiments.
- Gather feedback and data to assess the impact of communication efforts.
- Craft clear and compelling messages highlighting the unique selling propositions of products and services.
- Develop a strong positioning strategy to differentiate the offerings in the market.
- Develop high-quality content, including blog posts, articles, and white papers, to showcase the company's expertise and the value of its products/services.
- Create engaging multimedia content like videos and infographics to support messaging.
- Utilize social media platforms to create buzz and excitement around upcoming products/services.
- Engage with the audience through teasers, campaigns, polls, and interactive content.
- Design, print, and manage stocks of official brochures, magazines, and leaflets as required by the sales team.
- Maintain an organized inventory of printed materials, ensuring timely reordering to avoid stockouts.
- Collaborate with industry influencers and thought leaders to endorse or preview products.
- Arrange for influencers to create content or reviews highlighting product features and benefits.
- Collect and showcase positive testimonials and case studies from beta users or early adopters.
- Highlight success stories to build credibility and trust among potential customers.
- Develop and implement crisis communication plans to handle emergencies or negative situations.
- Guide to the organization's leadership during crises.
- Manage communication to minimize damage to the organization's reputation.
- Provide training materials and sessions to the sales team to ensure they are well-equipped with key information to answer customer queries.
Desired Skills and Experience :
- Bachelor's/Master's degree in marketing, communication or digital marketing.
- Expertise in SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics, PPC Advertising, and Digital Strategy.
- Strong organizational and communication skills.
- Experience in handling both strategic and operational aspects of digital marketing.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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