Head - Digital Marketing

3 weeks ago

Bengaluru, Karnataka, India 2070Health Full time

We are seeking an experienced and visionary Head of Digital Marketing to lead the digital marketing efforts for a large hospital system in India.

The Head of Digital Marketing will be responsible for driving digital patient engagement, marketing automation, and consumer-centric digital transformation across the organization.

The role will focus on leveraging digital channels to enhance patient acquisition, optimize conversion funnels, and improve overall customer Responsibilities:

Digital Strategy & Consumer Engagement:

- Lead digital marketing initiatives to drive OPD and ER volume through digital channels, ensuring strong funnel conversion

- Enhance patient experience through data-driven engagement strategies, including website, mobile app, and contact center integration

- Develop and execute performance marketing strategies across paid, owned, and earned media

- Ensure best-in-class customer journeys by integrating website, app, and omnichannel engagement

Martech & Data-Driven Decision Making:

- Own the marketing automation ecosystem, leveraging SFMC (Salesforce Marketing Cloud) for targeted patient engagement

- Optimize lead generation, customer segmentation, and personalized digital interactions

- Implement analytics frameworks to measure and improve digital campaign performance

Innovation & Transformation Initiatives:

- Lead transformation projects such as shared services and ERM-driven admissions automation

- Partner with L&D to upskill teams and build a digital-first culture

Cross-Functional Collaboration:

- Work closely with PRM, Contact Centre, and Clinical teams to align digital initiatives with organizational goals

- Partner with L&D to upskill teams and build a digital-first culture

Knowledge, Skills And Experience:

- Educational qualifications/Certification: Post Graduate degree in Business, Marketing, Digital Strategy, or a related field

Relevant experience:

- 15+ years in digital transformation, martech, and performance-driven digital strategy at scale

- Hospital background not mandatory but preferred.

- Experience managing digital transformation in large organizations is essential

Skills And Capabilities:

Functional:

- Ability to define and implement a long-term digital roadmap aligned with business objectives

- Expertise in digital marketing, automation, and omnichannel engagement to drive patient acquisition and retention

- Strong project management skills to deliver high-impact digital initiatives on time and within budget

Behavioural:

Ability to quickly adapt to industry trends and drive continuous improvement in digital strategies

Strong communication and collaboration skills to align digital initiatives across multiple teams

Deep understanding of customer journeys and commitment to enhancing patient experience through digital solutions

(ref:iimjobs.com)

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