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Manager - Performance Marketing

4 weeks ago

Mumbai, Maharashtra, India The Souled Store Full time
About Us
About Us :
The Souled Store is one India's fastest growing youth focused lifestyle brand. We started in 2013 as a homegrown Indian brand and today we are one of the largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and we are expanding across action figures, backpacks and collectibles and are scaling in footwear and kidswear
Although we are primarily an online brand, we've expanded in the offline retail space as well and have 40 stores across India with plans for expansion pan India.
The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can't go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.
Team & Position Summary
As a Manager, Performance Marketing at The Souled Store, you will play a pivotal role in driving the company's digital marketing strategies and optimizing marketing campaigns to achieve growth targets. This role requires a seasoned marketing professional with a strong analytical mindset, strategic thinking, and a proven track record of scaling and optimizing performance marketing initiatives.
Roles & Responsibilities
Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy that aligns with the company's growth objectives. This includes overseeing all aspects of performance marketing channels, including paid search, paid social, display advertising, marketplace advertising, catalog hygiene for DTC and marketplaces.
Campaign Management: Plan, launch, and manage paid advertising campaigns across various platforms such as Google Ads, Facebook Ads, Instagram Ads, and others. Continuously optimize campaigns for maximum ROI and efficiency.
Budget Management: Develop and manage the performance marketing budget, allocating resources effectively to achieve KPIs and ROAS targets while ensuring cost control.
Analytics and Reporting: Monitor and report key performance metrics, conduct in-depth analysis, and generate actionable insights. Regularly report on campaign performance to the leadership team.
Conversion Rate Optimization (CRO): Collaborate with the web development and design teams to implement CRO strategies that improve website conversion rates and customer retention.
A/B Testing: Plan and execute A/B tests to optimize ad creatives, landing pages, and marketing funnels. Implement learnings to improve campaign performance.
Team Leadership: Lead and mentor a team of performance marketing specialists, providing guidance, coaching, and support to ensure the team's success.
Vendor and Agency Management: Oversee relationships with external partners, agencies, and vendors to ensure efficient execution of marketing initiatives.
Competitor Analysis: Stay updated on industry trends and monitor competitor strategies to identify opportunities and threats.
Collaboration: Collaborate cross-functionally with other teams, including visual communication, product development, content marketing, and sales, to ensure alignment and seamless execution of marketing strategies.
Qualification & Skills
Bachelor's degree in marketing, business, or a related field. MBA or advanced marketing certifications are a plus.
5+ years of experience in digital marketing with a strong emphasis on performance marketing.
Proven track record of independently owning and managing performance marketing campaigns, preferably on the client side in the e-commerce or fashion industry.
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
Strong arithmetic and analytical skills, and experience with data-driven decision-making.
Exceptional leadership and team management skills.
Excellent communication and collaboration abilities.
Strong creative sensibilities and a passion for staying updated on industry trends.
PS: Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch. If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)