Digital Marketing Head

2 weeks ago

Hyderabad, India IMarks Full time

Qualification

: Any Graduate

Skills :

Excellent written and verbal communication skills Knowledge of search engine optimization Curiosity, ambition, creativity and willingness to work in a fast-pace environment Strong computer skills: MS Office, Word, Excel , PowerPoint Excellent analytical skills

Description :

Has a strong understanding of social networking and social media marketing. Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness Is familiar with blogging, social media efficiency tools (such as tweet later), and is active on at least one social media profile site. Manage social media properties (Facebook, MySpace, Twitter, etc.), including daily monitoring, posting, and content development. Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness

Search Engine Optimization (SEO)

Keyword Analysis & recommendations Sound knowledge in Off Page &On Page Search Engine Optimization Strategies Hands on working knowledge in Directory submissions, Article submissions, Social Bookmarking, Forum posting, Blogging & Link building. Should have advanced knowledge in optimizing Flash, Ajax etc. Competitor Analysis Revision of descriptions, tags and content to suit user activity Explore new online resources for generating back links.

Pay Per Click Management (PPC)

Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns effectively in terms of budget, conversions, keywords research and tagging, A/B testing, biding efforts on Google Adwords& Bing. Manage and track campaigns. General Responsibilities Will be responsible for coordinating various online marketing initiatives running across various platforms. Excellent Analytical skills Expert in web 2.0 technique Track visitors trends and take action ( website revisions, usability etc. ) accordingly Identifying market gaps and taking appropriate action to tap them Analyzing and keeping a track of competitor activities Assisting in the plan and implementing the launch of new campaigns Interacting and coordinating with the designers to make websites, marketing material

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