Website Strategy
2 days ago
RazerTech Consulting is mandated to hire for a Website Strategy & Development Lead for a US-based Strategy Consulting, Investment Banking Advisory firm.
Role Overview We are seeking a highly capable and proactive Website Strategy & Development Lead to own the strategic vision, technical execution, and ongoing performance of the public facing website. This role bridges strategy and implementation, making it ideal for a hybrid thinker-doer who thrives at the intersection of marketing, SEO, and front-end engineering.
Youll work directly with the SEO team to ensure the website is optimized for visibility, engagement, and conversions - and with the engineering team to implement a compelling front-end experience for the core tool. You will also guide the roadmap for web content, performance, architecture, and user experience.
Key Responsibilities Strategy & Ownership :
- Develop and own the overall strategy for the website - including content structure, UX, conversion paths, and technical SEO health.
- Set priorities for website development and performance based on company goals & marketing KPIs.
- Build and maintain the website roadmap, identifying areas for improvement and new opportunities.
- Analyze user behavior, web analytics, and SEO metrics to inform strategy.
Implementation & Technical Leadership :
- Lead website infrastructure decisions - including CMS architecture, performance optimization, and component libraries.
- Ensure strong Core Web Vitals and SEO technical health (e.g., structured data, indexing, site speed).
- Manage staging, testing, and QA workflows for web Collaboration :
- Partner closely with the SEO team to identify keyword opportunities, improve crawlability, and optimize landing pages.- Work with content and design teams to publish new content that aligns with both brand voice and SEO best practices.
- Coordinate with engineering to scope and deliver frontend components for the website and product landing pages.
- Collaborate with analytics and growth teams to A/B test and iterate on key conversion flows.
Qualifications :
- 4 - 7+ years of experience in website development, growth marketing, or a similar technical role.
- Strong frontend development skills (e.g., HTML/CSS, JavaScript/React, Next.js, headless CMSs like Sanity, Contentful, or similar).- Deep understanding of modern SEO best practices (technical + content).
- Proven experience developing and executing web strategies that improve performance and lead generation.
- Experience managing or building websites from scratch - ideally in a startup or growth-stage environment.
- Ability to lead projects cross-functionally and work independently with minimal direction.
Nice-to-Haves :
- Experience with analytics tools (GA4, Looker Studio, Amplitude, etc.).
- Familiarity with tools like Webflow, Vercel, Figma, or Framer.
- Light backend experience or familiarity with modern API-driven web stacks.
- Background working in B2B SaaS, product-led growth, or developer tools.
Why This Role Matters : This is a high-impact, high-autonomy role with direct influence on growth.
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