CodeChavo - Content Writer - SEO

2 months ago

Gurugram, India CodeChavo Full time

Company Description:

- CodeChavo is a global digital transformation solutions provider based in Gurugram.

- We work closely with leading technology companies to drive real impact through transformation.

- With a focus on innovation and agility, we partner with clients from design to operation, offering deep domain expertise and future-proof solutions.

Location: Gurgaon.

Employment Type: Full-time.

Experience Level: 13 years.

Job Description:

- We are looking for a Content Writer at CodeChavo to create high-quality content that drives. organic traffic, attracts backlinks, and enhances our brand's authority.

- You will collaborate with the SEO team to develop a content marketing strategy, incorporating. healthcare-focused keywords and aligning with SEO and ASO best practices for our website and app.

Key Responsibilities:

- Create High-Quality Content: Develop engaging and informative content that resonates with our target audience and positions client as a thought leader.

- Content may include articles, blog posts, website copy, app content, and more.

- Conduct Keyword Research: Perform comprehensive keyword research to identify relevant healthcare-focused keywords and topics with high search volume and low competition.

- Utilize SEO tools to inform content creation and ensure alignment with SEO and ASO objectives.

- Plan Content Marketing Strategy: Collaborate with the content team to develop a content marketing strategy that addresses audience needs, drives organic traffic, and attracts backlinks to improve website and app authority.

- Ensure content is authoritative, on-topic, and optimized for search engines.

- Optimize Content for SEO: Incorporate healthcare-focused keywords strategically into content while maintaining readability and relevance.

- Optimize metadata, headings, and content structure to enhance search engine visibility and drive organic traffic.

- Content Evaluation: Continuously evaluate the performance of existing content and conduct optimizations as needed to improve search visibility and user engagement.

- Update content to reflect changes in SEO best practices and ensure relevance and accuracy.

- Collaborate with Internal Teams: Work closely with internal teams, including SEO, ASO, marketing, and design, to ensure content aligns with overall digital strategies and objectives.

- Collaborate on cross-functional projects and initiatives to drive cohesive brand messaging and user experience.

Other Skills:

- Proven experience as a Content Writer, preferably in the healthcare or related industry.

- Strong understanding of SEO best practices and experience with keyword research and optimization.

- Excellent writing and editing skills, with the ability to craft clear, concise, and compelling content tailored to specific audiences and platforms.

- Familiarity with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, is a plus.

- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

- Creative thinker with the ability to generate innovative content ideas and approaches to engage audiences and drive results.

- Knowledge of ASO principles and experience optimizing content for app stores is a plus.

(ref:iimjobs.com)

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