Associate Director Quality Assurance

4 days ago


Gurugram, India Aptita Full time

As an Associate Director – Quality Assurance (QA) Specialist, your responsibilities will be:

 Develop and execute comprehensive test plans, test cases, and test scripts for digital

marketing campaigns across multiple channels (email, SMS, web, social, etc.).

 Conduct end-to-end testing of customer journeys and workflows, including functional,

integration, regression, performance, and user acceptance testing (UAT).

 Test various platform components, including automation workflows, data management,

personalization rules, segmentation logic, and triggered communications.

 Perform data validation to ensure accuracy and consistency across different platforms,

databases, and marketing tools.

 Test integrations between the MarTech platform and other systems, such as CRM, CDP, data warehouses, or analytics tools.

 Utilize automation tools to automate repetitive test cases, such as email rendering tests, workflow validations, and data synchronization checks.

 Develop and maintain automated test scripts to enhance testing efficiency and

coverage.

 Ensure all marketing activities comply with relevant regulations (such as GDPR, CCPA, CAN-SPAM, etc.) and internal quality standards.

 Validate that all campaigns are accessible, correctly formatted, and free of errors across all customer touchpoints.

 Work closely with marketing, product, development, and analytics teams to ensure

campaigns are correctly implemented and optimized.

 Communicate findings and quality issues clearly to relevant stakeholders, providing

actionable recommendations for improvement.


You ll have the opportunity to work with diverse clients across various industries.

Working closely with the Head of MarTech Consulting, your role will involve a combination of

strategic consultancy, technical expertise, and project management skills. You will collaborate

closely with clients to understand their marketing goals, and lead Salesforce fitment

discussions.


What you will need:


 Bachelor’s degree in Marketing, Computer Science, Business, Information Technology,

or a related field.

 7-9 years of experience in quality assurance, particularly in digital marketing, marketing automation, or MarTech platforms.

 Experience in developing test plans, writing test cases, and executing manual and

automated tests.

 Experience in scripting automated tests for journeys, emails, SMS, and WhatsApp

messages to verify personalization and dynamic content rendering.

 Experience with QA tools such as JIRA, Postman, etc.

 Experience with automation tools and scripting languages (such as Python, JavaScript) to automate repetitive tests and processes.

 Knowledge of SQL or data query languages for data validation and testing.

 Familiarity with HTML, CSS, and JavaScript for testing dynamic content and email

templates.

 Strong knowledge of data validation techniques, ensuring data accuracy, integrity, and

completeness across all customer touchpoints.

 Strong problem-solving skills to debug and troubleshoot issues related to campaign

performance, data integrity, or platform functionality.

 Excellent communication and collaboration skills to work effectively with cross-

functional teams.

 Understanding of AJO’s features, functionalities, and capabilities, including journey

orchestration, audience segmentation, personalization, and real-time decisioning.

 Experience in testing various components within AJO, such as journey creation, content templates, data flows, and campaign logic.

 Experience in testing data integrations between AJO and other systems (e.g., Adobe

Analytics, Adobe Experience Manager, CRM, CDP).


Reporting of the role


This role reports to the Head of MarTech Consulting,

3 best things about the job:

1. Be a member of a high performing team focused on technology and AI, a key strategic

growth area forWPP.

2. Work in an environment that promotes freedom, flexibility, empowerment, and diverse

working styles to solve real business problems.

3. The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM

agencies & business units.


  • Associate Director

    4 days ago


    Gurugram, India Aptita Consulting Partners Full time

    As an Associate Director - QA Specialist, you will play a critical role in ensuring the highest quality for digital marketing campaigns across various channels, including email, SMS, web, and social media. You will have the opportunity to work with diverse clients, collaborating closely with cross-functional teams, including marketing, product, development,...


  • Gurugram, India Aptita Full time

    As an Associate Director – Quality Assurance (QA) Specialist, your responsibilities will be:  Develop and execute comprehensive test plans, test cases, and test scripts for digital marketing campaigns across multiple channels (email, SMS, web, social, etc.).  Conduct end-to-end testing of customer journeys and workflows, including functional,...


  • gurugram, India Aptita Full time

    As an Associate Director – Quality Assurance (QA) Specialist, your responsibilities will be:  Develop and execute comprehensive test plans, test cases, and test scripts for digital marketing campaigns across multiple channels (email, SMS, web, social, etc.).  Conduct end-to-end testing of customer journeys and workflows, including functional,...


  • Gurugram, India Aptita Full time

    As an Associate Director – Quality Assurance (QA) Specialist, your responsibilities will be: Develop and execute comprehensive test plans, test cases, and test scripts for digitalmarketing campaigns across multiple channels (email, SMS, web, social, etc.). Conduct end-to-end testing of customer journeys and workflows, including...


  • gurugram, India Aptita Full time

    As an Associate Director – Quality Assurance (QA) Specialist, your responsibilities will be: Develop and execute comprehensive test plans, test cases, and test scripts for digitalmarketing campaigns across multiple channels (email, SMS, web, social, etc.). Conduct end-to-end testing of customer journeys and workflows, including...


  • Gurugram, India R1 RCM Full time

    Job Description – Associate Director - QualityR1 RCM India is proud to be recognized amongst India's Top 50 Best Companies to Work For TM 2023 by Great Place To Work® Institute. We are committed to transform the healthcare industry with our innovative revenue cycle management services. Our goal is to ‘make healthcare simpler’ and enable efficiency for...


  • Gurugram, India R1 RCM Full time

    Job Description – Associate Director - Quality R1 RCM India is proud to be recognized amongst India's Top 50 Best Companies to Work For TM 2023 by Great Place To Work® Institute. We are committed to transform the healthcare industry with our innovative revenue cycle management services. Our goal is to ‘make healthcare simpler’ and enable efficiency...


  • gurugram, India R1 RCM Full time

    Job Description – Associate Director - Quality R1 RCM India is proud to be recognized amongst India's Top 50 Best Companies to Work For TM 2023 by Great Place To Work® Institute. We are committed to transform the healthcare industry with our innovative revenue cycle management services. Our goal is to ‘make healthcare simpler’ and enable efficiency...


  • Gurugram, India R1 RCM Full time

    Job Description – Associate Director - QualityR1 RCM India is proud to be recognized amongst India's Top 50 Best Companies to Work For TM 2023 by Great Place To Work® Institute. We are committed to transform the healthcare industry with our innovative revenue cycle management services. Our goal is to ‘make healthcare simpler’ and enable efficiency for...


  • gurugram, India R1 RCM Full time

    Job Description – Associate Director - QualityR1 RCM India is proud to be recognized amongst India's Top 50 Best Companies to Work For TM 2023 by Great Place To Work® Institute. We are committed to transform the healthcare industry with our innovative revenue cycle management services. Our goal is to ‘make healthcare simpler’ and enable efficiency for...


  • Gurugram, India PayU Full time

    About the Role : We are looking for an experienced audit professional to lead and manage our efforts for the quality assurance program across internal and concurrent audits. This role would be an integral part of our Internal Audit team and would directly report to the Head of Internal Audit (HIA), PayU India. As the Audit Quality Assurance Lead, you...


  • Gurugram, Haryana, India BlackRock Full time

    Description About this role Are you interested in building innovative technology that crafts the financial markets? Do you like working at the speed of a startup, and solving some of the world’s most exciting challenges? Do you want to work with, and learn from, hands-on leaders in technology and finance? At BlackRock, we are looking for Software...


  • Gurugram, India Publicis Groupe Full time

    Job Description Your responsibilities as a Quality Engineering Associate Director -  Exercise planned and exploratory tests to validate software functionality, data warehousing, etc. Create documentation for test plans, test charters, risk assessments, etc. Design and execute automated tests to ensure fitness and stability of application under...

  • Associate Director

    5 days ago


    Gurugram, India Invokhr Full time

    We are seeking an experienced and dynamic Associate Director to join our reputable team as a Due Diligence expert. In this role, you will be responsible for leading due diligence projects, conducting research and analysis, and providing strategic recommendations to senior management. Key Responsibilities: · Manage and oversee due diligence processes from...


  • gurugram, India Sova Health Full time

    About Us:Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction.Position Overview:As a Quality Assurance Intern, you will play a...


  • Gurugram, India Hyatt Corporation Full time

    Associate Director Of Sales - Mumbai Based Hyatt Regency Hyatt Regency Gurgaon IN - HR - GurgaonAdministrativeDepartment Head/ManagerFull-timeReq ID: GUR001761Local Summary You will be responsible for the efficient running of the department in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting employee, guest...


  • Gurugram, India Sova Health Full time

    About Us:Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction.Position Overview:As a Quality Assurance Intern, you will play a...


  • Gurugram, India Sova Health Full time

    About Us:Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction.Position Overview:As a Quality Assurance Intern, you will play a...


  • gurugram, India Sova Health Full time

    About Us:Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction.Position Overview:As a Quality Assurance Intern, you will play a...


  • gurugram, India Sova Health Full time

    About Us: Join Sova Health, a dynamic and innovative gut health company dedicated to empowering individuals through nutrition and wellness. We are seeking a motivated Quality Assurance Intern to support our quality assurance team in maintaining high standards of service and client satisfaction. Position Overview: As a Quality Assurance Intern, you will play...