Associate Director Quality Assurance
2 weeks ago
As an Associate Director – Quality Assurance (QA) Specialist, your responsibilities will be:
Develop and execute comprehensive test plans, test cases, and test scripts for digital
marketing campaigns across multiple channels (email, SMS, web, social, etc.).
Conduct end-to-end testing of customer journeys and workflows, including functional,
integration, regression, performance, and user acceptance testing (UAT).
Test various platform components, including automation workflows, data management,
personalization rules, segmentation logic, and triggered communications.
Perform data validation to ensure accuracy and consistency across different platforms,
databases, and marketing tools.
Test integrations between the MarTech platform and other systems, such as CRM, CDP, data warehouses, or analytics tools.
Utilize automation tools to automate repetitive test cases, such as email rendering tests, workflow validations, and data synchronization checks.
Develop and maintain automated test scripts to enhance testing efficiency and
coverage.
Ensure all marketing activities comply with relevant regulations (such as GDPR, CCPA, CAN-SPAM, etc.) and internal quality standards.
Validate that all campaigns are accessible, correctly formatted, and free of errors across all customer touchpoints.
Work closely with marketing, product, development, and analytics teams to ensure
campaigns are correctly implemented and optimized.
Communicate findings and quality issues clearly to relevant stakeholders, providing
actionable recommendations for improvement.
You ll have the opportunity to work with diverse clients across various industries.
Working closely with the Head of MarTech Consulting, your role will involve a combination of
strategic consultancy, technical expertise, and project management skills. You will collaborate
closely with clients to understand their marketing goals, and lead Salesforce fitment
discussions.
What you will need:
Bachelor’s degree in Marketing, Computer Science, Business, Information Technology,
or a related field.
7-9 years of experience in quality assurance, particularly in digital marketing, marketing automation, or MarTech platforms.
Experience in developing test plans, writing test cases, and executing manual and
automated tests.
Experience in scripting automated tests for journeys, emails, SMS, and WhatsApp
messages to verify personalization and dynamic content rendering.
Experience with QA tools such as JIRA, Postman, etc.
Experience with automation tools and scripting languages (such as Python, JavaScript) to automate repetitive tests and processes.
Knowledge of SQL or data query languages for data validation and testing.
Familiarity with HTML, CSS, and JavaScript for testing dynamic content and email
templates.
Strong knowledge of data validation techniques, ensuring data accuracy, integrity, and
completeness across all customer touchpoints.
Strong problem-solving skills to debug and troubleshoot issues related to campaign
performance, data integrity, or platform functionality.
Excellent communication and collaboration skills to work effectively with cross-
functional teams.
Understanding of AJO’s features, functionalities, and capabilities, including journey
orchestration, audience segmentation, personalization, and real-time decisioning.
Experience in testing various components within AJO, such as journey creation, content templates, data flows, and campaign logic.
Experience in testing data integrations between AJO and other systems (e.g., Adobe
Analytics, Adobe Experience Manager, CRM, CDP).
Reporting of the role
This role reports to the Head of MarTech Consulting,
3 best things about the job:
1. Be a member of a high performing team focused on technology and AI, a key strategic
growth area forWPP.
2. Work in an environment that promotes freedom, flexibility, empowerment, and diverse
working styles to solve real business problems.
3. The opportunity to learn & collaborate with a wide range of stakeholders across all GroupM
agencies & business units.
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