Digital Marketing – QA

2 weeks ago

New Delhi, India Atidiv Full time

Role: Sr. Manager – QA & AnalyticsPurpose of the RoleTo lead the QA and Analytics functions supporting multiple digital marketing teams (AdOps, Programmatic, Search & Social). The person will ensure delivery quality, data accuracy, and actionable insights through strong team management and process excellence.Team Scope- QA Team: Reviews and audits tasks delivered by AdOps, Programmatic, and Search/Social teams. Drive quality and ensure no errors in client delivery - Analytics Team: Collaborate with Atidiv’s central Analytics team to build dashboards, own and deliver all client and internal team reports, conduct ad-hoc data analysis to generate insights.Core Responsibilities- Own the quality metric across all accounts to ensure error free delivery - Build and manage QA frameworks and review processes across functions. - Ensure adherence to SOPs and track error trends for performance improvement. - Lead analytics projects – dashboard creation, data accuracy, and insights generation. - Partner with operations leadership to translate data into performance actions. - Manage and mentor 10–15 member teams (QA + Analytics combined). - Drive automation and standardization of reporting where possible.Ideal Candidate Profile- 7–10 years total experience, with at least 3+ years in team leadership. - Background in digital marketing operations / outsourcing setup. - Deep understanding of AdOps, Programmatic, Search, and Social workflows. - Strong analytical skills – experience with Looker Studio, Power BI, or Tableau would be a plus - Hands-on with QA frameworks and error analysis. - Excellent communication and stakeholder management skills.Bonus / Nice-to-Have- Experience with process automation tools (Zapier, Make, or VBA). - Exposure to offshore delivery and global client engagement. - Proven track record of improving team efficiency and accuracy.

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