Otis Global Services

Location:.- Head Office 9th Floor, Magnus Tower, Mindspace, Link Road, Malad (West), MUMBAI-400064, India. Role objective: - Contribute to design and effectively execute global, integrated communications plans aligned with the business vision and strategy and the local/Operating Unit needs and process to engage customers, media, external stakeholders and colleagues, through a clear messaging framework, content development and deployment strategies.- Understand both the competitive market landscape and local growth opportunities such as infrastructure development, demand for solutions to address aging populations and mobility, digital transformation including new technology/tools and a broad product portfolio to meet diverse needs across India's Tier I, II and III cities.- Apply this knowledge to effectively communicate Otis as expert, experienced, agile and customer-centric - capable of solving customer and passenger needs and supporting both the Make in India initiative as well as being a key player in the global elevator/escalator manufacturing ecosystem. Key responsibilities:.- Strategic Advisor to Operating Unit leadership: Consult and advise on leadership messaging, crisis and reputation management, colleague messaging/engagement, product/service awareness/amplification campaigns and customer engagement, social impact programs, etc.- An active member of the Otis India leadership team.- Offer insights to Otis India president and executive team about how to strategically approach opportunities within the social and digital landscape.- Counsel and direct the day-to-day creation of executive communications deliverables to drive external awareness of key programs and internal colleague engagement.- Partner with executive leaders and subject matter experts to identify priority topics and details for the inclusion and production of communications deliverables.- Lead change communications related to organizational and operational changes throughout the operating unit with a goal of driving successful adoption of change.- Ensure communication strategy captures colleagues at all levels in the organization change (field and office-based colleagues) when communicating.- Public Relations: Pitch and arrange media and third-party influencer interviews with leaders or local subject matter experts, including preparing talking points and FAQs, to support paid and earned campaigns.- Handle inbound external inquiries with urgency, including in crisis situations, working with colleagues in Communications and/or subject matter experts to draft responses.- Develop and maintain relationships with key media publications and third-party influencers.- Support media training for Otis leaders to prepare them for external speaking opportunities and media interviews, while also overseeing prep sessions.- Crisis Management and Communications: Be mindful of the public perception companies develop following a crisis and counsel leaders accordingly in crisis situations to protect the company's reputation.- Collaborate closely with global Crisis Communications leader and local stakeholders such as Legal, HR, EH&S, as well as Otis India executive leadership to ensure messaging in a crisis situation is accurate and aligned.- Partner with global Crisis Communications leader and other local stakeholders to help develop media strategy and plans and develop response to queries, FAQ's and talking points.- Monitor and update recommendations and statements based on the evolving state of the crisis.- Liaison: Acts as the key India point of contact for the Director, Communications APAC & China and World Headquarters CoEs to ensure delivery of assets and information, effective communication, and program support requests are clearly communicated.- Play a key role in global content strategy whereby information from India programs and leaders are shared and incorporated in global, thematic storytelling across channels; website, social, intranet, and more.- Roll-Out: Coordinate, communicate and distribute Otis-wide, regional and operating unit programs and messaging ensuring customer and colleague engagement.- Leverage global campaigns, tools and templates for customization and appropriate ways of working in India.- Share ideas and partner with operating unit Communications peers across the world to ensure consistency and benefit to broader teams.- Content Writing: Write, or collaborate with copywriters and global CoE teams, to create original and relevant content for operating unit executive leadership messaging, social media, press releases, Otis.com, intranet, etc.- Must have outstanding written communications skills and proficiency in writing on various channels: external, social, website, long-form, short-form, internal, other.- Execution: Provides project strategy and execution for Communications initiatives and Communications events at the local/operating unit level.- As needed, partner with Brand & MarComm CoE and local Sales & Marketing or business leads to support local customer or other promotional events.- Digital Channel Management: (website, social media, colleague communication assets, etc.- In partnership with global channels owners/leads, create content specific to the geography for sharing on corporate or leader channels.- Partner with global website team and local Sales & Marketing (and India leadership) as necessary to support the development and management of local product/service pages/content- As needed, support response for incoming and India-specific service-related comments from corporate social channels.- Social Impact: Execute CSR initiatives identify, promote and strategically incorporate relevant partnerships into country activities and messaging.- Lead local community engagement/volunteer programs aligned with core focus areas: STEM and vibrant communities.- Lead charitable giving locally by helping to identify organizations that align to STEM, vibrant communities.- Partner with leadership and global Social Impact team to ensure donation records are kept and details are reported annually in accordance with local laws.- Reports to: Senior Director, Communications, APAC & China.- Operating Unit Communications Competency profile:.- Build networks: Builds strong formal and informal networks.- Storytelling: channels may shift, but everything we do depends on writing a story, a script, a post, even a caption.- Balance: manage needs, timelines and (competing) priorities - be able to network inside/outside the organization.- Content Acumen: approaches can vary, find the right format, channel/tools and technologies to inform/inspire target audiences.- Emotional Intelligence: Be culturally aware understand, personalize and adapt information to target audiences "why should I care?/Why is this important to me?".- Learning Mindset: listen, research, stay up-to-date on business/social trends and our audience's changing needs, behavior and information consumption. (ref:iimjobs.com)