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We are seeking a dynamic and creative Marketing Specialist with 3 to 4 years of experience to join our team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive brand awareness and customer engagement. This role requires a versatile professional with strong creative skills, proficiency in graphic design, a solid understanding of SEO principles, and experience in video editing.
- Creative Campaign Development:
- Conceptualize and design compelling marketing campaigns that resonate with our target audience.
- Collaborate with the marketing team to create engaging content across various platforms, including social media, email, and web.
- Graphic Design:
- Design visually appealing graphics for digital and print materials, including social media posts, website banners, brochures, and ads.
- Ensure all visual content aligns with the brand’s identity and messaging.
- SEO Management:
- Optimize website content, landing pages, and blogs for search engines to improve organic search rankings.
- Conduct keyword research and implement SEO best practices to drive traffic and increase visibility.
- Video Editing:
- Produce and edit high-quality video content for marketing campaigns, social media, and website use.
- Work closely with marketing team to ensure video content is engaging and on-brand.
- Marketing Analytics:
- Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and provide actionable insights.
- Adjust strategies based on data to optimize campaign effectiveness.
- Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
- 3 to 4 years of experience in a marketing role with a strong focus on creative skills, graphic design, SEO, and video editing.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and other design and video editing software.
- Solid understanding of SEO principles and best practices.