Thrillophilia.com - Performance Creative Head
1 day ago
Performance Creative Head you apply read this.This is a performance role.Youll be judged on ROAS, CAC, CTR, CVR and testing velocity not on how nice a creative looks.If you think in data, hooks, angles, hypotheses and experiments, keep Youll Own:Your north stars: ROAS, CTR, CVR, CAC, testing velocity.You will:- Turn growth targets into creative hypotheses, hooks & test plans.- Own end-to-end performance creative production concepts, scripts, storyboards, UGC, reels, statics, carousels, landing page assets.- Build & optimize funnels and LPs so ads LP sale is one seamless, high-converting journey.- Live in dashboards scale winners, kill losers, codify learnings.- Run a weekly testing engine that ships new concepts without fail.- Lead & sharpen a small in-house + UGC/freelancer squad.This Role Is Not for You If:- Youve only done brand/awareness work.- Your creative defense is it looks good.- You cant interpret performance dashboards.- You dont enjoy speed, experiments or iteration.You Should 5 TO 10 years building performance-first creatives for D2C / e-commerce / travel / fintech.- A portfolio that highlights impact, not aesthetics (CTR lifts, CAC drops, format wins).- Strong command of short-form video + UGC for Meta, YouTube, reels.- Comfort with funnels, pixels, attribution, experiments.- Ability to build creative systems templates, asset libraries, playbooks.What Success Looks Like in this role::- Market-wise winning playbooks (Destinations Dubai, Bali, Europe, etc.- A repeatable, fast-moving testing engine.- Clear uplift in ROAS, CTR, CVR, CAC.- A tight, high-output performance creative squad.Why Thrillophilia:- No fluff.- No slow days.- No agency energy.- Just speed, experimentation, ownership and impact. (ref:iimjobs.com)
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