Assistant Manager

2 days ago

New Delhi, India LatentView Analytics Full time

Experience: 5 to 10 years Location: Chennai/BangaloreJob Description: We are looking for an experienced Adobe Analytics Solution Architect to design, implement, and optimize end-to-end digital data collection and customer journey measurement solutions leveraging Adobe Analytics, Customer Journey Analytics (CJA), Web SDK, Launch, and Server-Side Forwarding. The ideal candidate will serve as the technical and strategic lead bridging marketing, data engineering, and analytics teams to deliver unified and privacy-compliant digital data ecosystems.Responsibilities:Solution Design & Architecture Design scalable and future-ready digital data collection architectures leveraging Adobe Experience Platform Web SDK (AEP Web SDK) and Adobe Launch (Tags). Architect cross-channel data collection frameworks to support analytics, personalization, and activation use cases across web, app, and other digital touchpoints. Define data layer strategy, ensuring consistent schema and taxonomy across platforms for use in CJA, RT-CDP, and other Adobe Experience Cloud solutions. Drive implementation of Server-Side Forwarding (SSF) to enable seamless data integration with Adobe Audience Manager (AAM), Target, and other MarTech systems. Implementation & Delivery Lead end-to-end setup and deployment of Adobe Analytics and Customer Journey Analytics. Collaborate with developers to implement and validate data layer events, tracking specifications, and SDK configurations. Define and enforce governance standards for tag management, variable mapping, and report suite strategy. Perform data validation, debugging, and QA using tools such as Adobe Experience Platform Debugger, Charles/Fiddler, and Network tab analysis. Cross-Functional Collaboration Work closely with marketing, product, and data engineering teams to align business KPIs with measurement frameworks. Partner with Adobe and internal data platform teams to enable data activation, audience sharing, and advanced analytics within the AEP-CJA ecosystem. Conduct technical workshops and documentation for internal and client stakeholders to ensure knowledge continuity. Optimization & Enablement Identify opportunities to optimize data collection performance and reliability through server-side tracking and reduced client-side footprint. Ensure data privacy compliance (GDPR, CCPA) and implement consent-based tracking mechanisms. Support enablement of self-service analytics via curated CJA workspaces and standardized dashboards.Skills: 6 to 10 years in the Adobe Analytics domain Digital data management, audience strategy, or MarTech consulting, with at least 3+ years hands-on with Adobe AAM and/or RT-CDP, Adobe RT-CDP – data model, DSPs, DMPs, SSPs) and data onboarding via LiveRamp or similar platforms, JSON schemas, XDM models, and Experience Platform Web SDK.

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