Associate Director Business Development

4 weeks ago

New Delhi, India Coforge Full time

Job Title:Associate Director – Business Development (Large Enterprise - PSU focus)Skills:Data Sales, New Logo Acquisition, Consultative Selling, Business Development, GTM, Partner Ecosystem, Market Research Experience:12+ Years Location:Delhi /NCR (Preferably in Gurugram)Job Summary: We are seeking a dynamic and results-drivenAssociate Director – Business Developmentto lead strategic sales initiatives across large enterprise clients, with a strong focus onPublic Sector (PSUs)entities. This is a high-impact role for a seasoned professional with a proven track record inSystem IntegrationandIT Solutions Sales, capable of navigating complex procurement environments and influencing senior stakeholders.Key Responsibilities: Lead Enterprise Sales Strategy:Drive business development efforts across large enterprise accounts with a focus on government and PSU sectors Stakeholder Engagement:Build and nurture trusted relationships with senior bureaucrats, government officials and key decision-makers to influence buying decisions Tender & Compliance Expertise:Navigate government procurement processes, tenders, and compliance frameworks with precision and foresight Partner Ecosystem Management:Collaborate with OEMs and strategic partners to co-create winning go-to-market strategies and joint value propositions Market Intelligence:Provide actionable insights on market trends, competitive landscape, and customer needs to shape business strategy Bid Management:Work closely with internal teams to craft compelling proposals, RFP responses, and bid documentation that align with client expectations and compliance norms Consultative Selling:Engage with consulting and advisory bodies to identify new opportunities and drive them to closureRole Competency: Experience:10–12 years of total sales experience, with at least 5 years in enterprise sales targeting large accounts and PSU clients Proven Track Record:Demonstrated success in closing large, complex deals in enterprise and public sector environments Domain Expertise:Must have worked in aSystem Integrationcompany with deep exposure to sellingIT solutions to PSUs Education:Engineering degree is required; MBA is preferred Business Knowledge:Strong understanding of government procurement cycles, tendering processes, and contract management Network:Established relationships with senior government officials and key OEMs Skills:Exceptional communication, negotiation, and relationship management skills. Strategic thinker with the ability to manage complex sales cycles and influence high-level stakeholders

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