Wolters Kluwer
5 days ago
Role Overview: We are looking for a dynamic Demand Generation Manager to lead integrated marketing efforts across our Tax, Accounting, Legal portfolios. This role will drive pipeline growth through digital channels, performance marketing, and strategic events. The ideal candidate is data-driven, creative, and passionate about building scalable demand engines. Key Responsibilities: Integrated Campaigns:- Develop and execute multi-channel demand generation campaigns tailored to each portfolio.- Align messaging with buyer personas across professional segments.- Own campaign KPIs including MQLs, SQLs, pipeline contribution, and ROI. Event Marketing:- Lead planning and execution of webinars, roundtables, and industry events.- Collaborate with external partners and internal stakeholders to maximize event impact.- Manage end-to-end event lifecycle including promotion, logistics, engagement, and post-event nurturing. Digital Demand & Performance Marketing:- Drive digital demand through paid media, SEO/SEM, email, and social campaigns.- Manage performance marketing initiatives including budget allocation, A/B testing, and conversion optimization.- Collaborate with analytics and content teams to refine messaging and targeting. Sales Alignment & Enablement:- Partner with sales to ensure campaign alignment and effective lead handoff.- Provide sales teams with campaign insights, lead intelligence, and enablement materials. Analytics & Optimization:- Monitor campaign performance using CRM and marketing automation platforms.- Generate actionable insights to improve lead quality and conversion rates.- Continuously test and optimize tactics across all channels. Qualifications:- 5+ years of experience in B2B demand generation and SaaS-based marketing, with a strong understanding of subscription models, customer lifecycle management, and digital acquisition strategies.- Proven success in digital and event-led marketing strategies.- Strong understanding of performance marketing metrics and tools (Google Ads, Meta, LinkedIn Campaign Manager).- Experience with Salesforce, Marketo, and analytics platforms.- Excellent communication, project management, and analytical skills.- Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. (ref:iimjobs.com)
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Wolters Kluwer
5 days ago
Gurugram, India Wolters Kluwer India Full timeKluwer is a global leader in professional information, software solutions, and services for the health, tax & accounting, governance, risk & compliance, and legal & regulatory sectors.Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands.The Company serves customers in over 180 countries, maintains operations in over 40 countries, and...
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Wolters Kluwer
5 days ago
Gurugram, India Wolters Kluwer India Full timeJob Description: Senior Product Marketing Specialist. Company Overview: As a prominent leader in the field of medical education, research and point of care, Wolters Kluwer India is seeking a highly qualified and experienced Product Manager to join our dynamic team. We are a global provider of information, software, and services specializing in the healthcare...
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Wolters Kluwer
5 days ago
Gurugram, India Wolters Kluwer India Full timeStrategic Planning and Decision Making:- Vision & Strategy Plan (VSP): Assist in creating a rolling three-year VSP, detailing revenue and profit expectations, and collaborate with marketing, business development, and sales teams.- Annual Budget and Planning: Collaborate with the Executive team to develop annual budgets and plans for business units.- Sales...
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Field Sales Executive – Uptodate
3 weeks ago
Gurugram, India Wolters Kluwer Full timeWolters Kluwer is a global leader in professional information, software solutions, and services for the health, tax & accounting, governance, risk & compliance, and legal & regulatory sectors. Wolters Kluwer is headquartered in Alphen aan den Rijn, the Netherlands. The Company serves customers in over 180 countries, maintains operations in over 40...
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Wolters Kluwer
5 days ago
Gurugram, India Wolters Kluwer India Full time- As a Senior Field Sales Manager, you will elevate your role in driving our business success by representing our products and services with deeper customer understanding.- You will have more autonomy in setting and negotiating terms and take a proactive approach to meeting sales targets within your designated territory. Responsibilities:- Develop and...
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Wolters Kluwer
5 days ago
Gurugram, India Wolters Kluwer India Full timeDescription:About the Role:This position requires a highly motivated, strategic, action-oriented individual to help drive the overall eCommerce Strategy, assist in managing the shop.lww.com eStore and associated ecommerce microsites (including desired features and functionality) and assist with the merchandising activity on the sites.In this tactical role...
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Senior Product Marketing Specialist
4 weeks ago
Gurugram, India Wolters Kluwer Full timeDescription : Senior Product Marketing SpecialistCompany Overview: As a prominent leader in the field of medical education, research and point of care, Wolters Kluwer India is seeking a highly qualified and experienced Product Manager to join our dynamic team. We are a global provider of information, software, and services specializing in the healthcare and...
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Senior Digital Marketing Specialist
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Gurugram, India Wolters Kluwer Full timeJob Description About the Role: This position requires a highly motivated, strategic, action-oriented individual to help drive the overall eCommerce Strategy, assist in managing the shop.lww.com eStore and associated ecommerce microsites (including desired features and functionality) and assist with the merchandising activity on the sites. In this tactical...
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Senior Copywriter
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Gurugram, India Eighty Twenty Digital Full timeWe are an integrated digital communications agency using strategy, creativity & technology to deliver the best ideas to help maximize business impact & ROI for our clients. Our core offering includes brand planning & strategy, creative storytelling, content creation, social media, brand and product films, Website design & development, CX, eCommerce...
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Senior Copywriter
3 weeks ago
Gurugram, India Eighty Twenty Digital Full timeWe are an integrated digital communications agency using strategy, creativity & technology to deliver the best ideas to help maximize business impact & ROI for our clients. Our core offering includes brand planning & strategy, creative storytelling, content creation, social media, brand and product films, Website design & development, CX, eCommerce...
