BOBCARD - Head - Banca Sales
1 week ago
Description:Sales Targets & Performance Metrics:- Drive business through multiple channelsBank Branches, RRBs, Bank Subsidiaries and Corporate Tie-upsensuring each channel is optimized for productivity and efficiency.- Develop deep partnerships with key stakeholders in Banks and Corporates to drive collaboration, resolve escalations, and build long-term value.- Establish and drive sales targets across multiple channels, new card sales, and Corporate Card Acquisitions, ensuring alignment with overall business objectives.- Spearhead growth initiatives for Banca partnerships, RRBs (Regional Rural Banks), and Corporate Card Programs, optimizing performance and expanding market reach.- Monitor and evaluate Sales performance metrics, including CIF (Cards in Force) and new card sales, to ensure continuous growth.- Develop and execute strategies to enhance Card penetration within targeted corporate segments, driving both volume and profitability across the entire portfolio.Sales Strategy Development:- Prepare and implement a comprehensive sales strategy to expand the portfolio of Credit Cards across existing and new geographies.- Develop and execute an integrated sales strategy that leverages banca channels to achieve Credit Card Acquisition targets and revenue growth.- Collaborate with senior leadership to ensure alignment of sales objectives across both banca and direct sales channels.- Identify opportunities for expansion, customer acquisition, and market penetration.Banca Partner Relationship Management:- Build and maintain strong relationships with key decision-makers at parent banks, negotiating agreements and aligning on sales goals.- Monitor and optimize the performance of bancassurance channels to achieve maximum sales potential.Corporate Relationship Management:- Develop and manage Corporate Sales strategy by identifying, onboarding, and nurturing large corporate clients for salaried segment credit card sourcing.- Cultivate and maintain strong, long-term relationships with key corporate clients, ensuring exceptional service delivery.Revenue Growth and Performance Optimization:- Drive Banca Sales & Corporate Sales to achieve or exceed revenue and acquisition goals across various zones.- Own and execute an operational plan by translating the strategic goals into monthly, quarterly, and annual targets by zone/regions.- Analyze and adjust sales strategies based on performance metrics, market trends, and competitor activities.- Monitor sales funnel, conversion rates, and other KPIs to improve sales efficiency.Sales Reporting and Analytics:- Supervise the preparation of regular sales reports, dashboards, and analytics for senior leadership, tracking progress against sales targets, customer acquisition, and product performance.- Ensure the usage of data and insights to refine strategies and improve sales outcomes.Compliance and Risk Management:- Ensure all sales initiatives comply with legal, regulatory, and company policies.- Work closely with compliance and risk management teams to mitigate potential risks associated with sales practices.People & Talent Management:- Plan and optimize manpower across PAN India including front-line sales and regional leadership for Banca and Corporate Sales verticals.- Foster a high-performance sales culture within the team, ensuring accountability and achieving sales targets.- Ensure cross- functional collaboration to ensure successful collaboration and execution of digital initiatives.- Regularly guide and review team performance against set goals and KPIs, providing feedback and adjusting strategies as necessary.- Cultivate an environment to professional growth and long-term retention, reducing turnover and enhancing team stability- Responsible for undertaking additional assignments as delegated by the manager, in accordance with organizational needs and priorities.Applicants should possess the following attributes:- Focus on Compliance & Risk Management- Drive to enhance Revenue Growth- Evolving strategic thinking- High Focus on Customer Centricity- Proven Sales Orientation with experience across physical and digital sourcing channels.- Hands-on experience in leading and scaling retail sales teams across geographies, preferably in financial services.- Excellent analytical, decision-making and problem-solving skills with an execution-first mindset.- Understanding of banking partner dynamics including branch activation, employee engagement, and relationship management.- Leadership capabilities to inspire, develop and retain high-performing, engaged teams across functions and regions. (ref:iimjobs.com)
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