Search Engine Optimization Specialist

1 month ago

Hyderabad, India Randstad Offshore Services Full time

SEO lead

The SEO lead is responsible for the development, execution, and management of innovative, results-

oriented, cross-channel search engine optimization strategies and campaigns. This role requires a deep

understanding of SEO best practices, trends, and the ability to drive organic growth and enhance web

visibility.

Develop and oversee the company's SEO strategy, ensuring alignment with broader digital marketing

goals. Collaborate with cross-functional teams, including content, web development, design, and

marketing, to ensure SEO best practices are embedded throughout digital efforts.

The SEO lead will plays a pivotal role in harnessing the power of organic search to the organization’s

objectives. By leveraging their expertise and leadership skills, they aim to position the organization

prominently in search results, ultimately driving traffic, engagement, and conversions.

duties and responsibilities


 Plan, develop and implement strategic development for SEO campaigns, initiating from the

campaign's inception and traversing through its post-launch and analytical phases.

 Conduct in-depth keyword analysis to unearth gaps and untapped opportunities, and then

devise and roll out on-page optimization tactics and content guidelines to bolster organic

visibility.

 Conduct comprehensive technical assessments of websites to pinpoint areas needing attention,

rank action items by importance, and frame user narratives for development phases.

 Examine website server logs, crawl diagnostics, and analytics summaries to strategize

enhancements in crawl efficiency and content indexation.

 Evaluate web analytics to offer performance feedback to our team, discern visitor patterns and

trends, and inform subsequent actions.

 Keep a pulse on emerging search marketing evolutions, disseminate findings, and equip the

team and leadership to navigate the rapidly changing digital landscape.

 Forge synergies with internal teams and client groups to consistently surpass established goals.

 Employ media analysis tools (e.g., SEM Rush, Similar Web, Comscore) to craft compelling

narratives for clients.

 Collaborate with Product, UX, Content, and Web Development teams to champion and embed

SEO best practices throughout projects.

 Coordinate and engage in client presentations, offering detailed performance reports, analytical

insights, and actionable recommendations aligned with set objectives and KPIs.

 Relentlessly explore and disseminate innovative approaches to exceed client anticipations and

objectives.

 Actively steward client portfolios across diverse platforms and channels, foresee potential

challenges, and propose solution-oriented strategies.

 Monitor, analyze, and report on key SEO metrics, including traffic, rankings, and conversions.

 Provide actionable insights based on analytics data, ensuring continuous optimization of

strategy.

 Stay informed on the effectiveness of SEO campaigns, making data-driven adjustments as

necessary.

 Keep abreast of industry trends, Google algorithm updates, and best practices.


 Conduct regular training sessions for internal teams, ensuring the organization remains at the

forefront of SEO advancements.

knowledge, skills, and abilities


 Bachelor’s degree in Marketing, IT, Business, or related field.

 7+ years of hands-on SEO experience, with a proven track record of driving organic

growth and traffic.

 Experience with SEO in a B2B tech environment.

 Expertise in SEO tools such as Google Analytics, SEMrush, Moz, Ahrefs, and Google

Search Console.

 Strong understanding of technical SEO, on-page optimization, and off-page optimization.

 Familiarity with HTML, CSS, and JavaScript as it pertains to SEO.

 Strategic/creative thinker, detail-oriented, and highly organized.

 Excellent project and time management skills with the ability to prioritize and manage

conflicting demands.

 Demonstrated ability to operate both strategically and tactically to deliver business

results.

 Exceptional communication skills, both written and verbal.

 An analytical mindset with a focus on measuring communications effectiveness, in

driving meaningful actions from data, and generating results.

 Proficient with Google Suite tools including Docs, Sheets, Slides, and Gmail.

 Experience thriving in a fast-paced matrixed global environment.

 Ability to thrive in a fast-paced environment with multiple assignments, stringent

deadlines, and changing priorities.

 Experience in change management and culture change initiatives.

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