Social Media Marketing Manager

2 weeks ago


Chennai, Tamil Nadu, India Sociall Full time

Location: Injambakkam, Chennai

Job Type: Full-time

Job Summary:

We are looking for a Social Media Marketing Manager to lead our digital marketing efforts and enhance our brand presence across various social media platforms. The ideal candidate will have a strong background in social media strategy, content creation, campaign management, and analytics to drive engagement and conversions.

Key Responsibilities:
  • Social Media Strategy: Develop and implement innovative social media strategies aligned with business goals.
  • Content Creation: Create and oversee engaging content, including graphics, videos, and copy, for various platforms (Facebook, Instagram, Twitter, , TikTok, etc.).
  • Community Management: Monitor social media channels, respond to comments, and engage with the audience to build brand loyalty.
  • Campaign Management: Plan and execute paid ad campaigns across different social media platforms to drive leads and brand awareness.
  • Analytics & Reporting: Track, analyze, and report on key performance metrics (engagement, reach, conversions) and optimize strategies accordingly.
  • Trend Analysis: Stay updated with the latest social media trends, tools, and best practices to keep the brand ahead of competitors.
  • Collaboration: Work closely with designers, content writers, and the marketing team to ensure brand consistency.
  • Influencer Marketing: Identify and collaborate with influencers to enhance brand visibility and reach.
Requirements:
  • Experience: Minimum 3-5 years of experience in social media marketing or a similar role.
  • Skills: Strong understanding of social media platforms, paid ad management, SEO, and content strategy.
  • Tools: Proficiency in tools like Meta Business Suite, Google Analytics, Hootsuite, Canva, and other social media management tools.
  • Creativity: Strong storytelling and content creation skills to engage audiences.
  • Analytical Mindset: Ability to analyze data, generate insights, and make data-driven decisions.
  • Education: Bachelor's degree in Marketing, Communications, or a related field (preferred).
Benefits:
  • Competitive salary
  • Flexible work environment
  • Professional growth and training opportunities


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