Social Media Marketing Manager
2 weeks ago
Location: Injambakkam, Chennai
Job Type: Full-time
Job Summary:We are looking for a Social Media Marketing Manager to lead our digital marketing efforts and enhance our brand presence across various social media platforms. The ideal candidate will have a strong background in social media strategy, content creation, campaign management, and analytics to drive engagement and conversions.
Key Responsibilities:- Social Media Strategy: Develop and implement innovative social media strategies aligned with business goals.
- Content Creation: Create and oversee engaging content, including graphics, videos, and copy, for various platforms (Facebook, Instagram, Twitter, , TikTok, etc.).
- Community Management: Monitor social media channels, respond to comments, and engage with the audience to build brand loyalty.
- Campaign Management: Plan and execute paid ad campaigns across different social media platforms to drive leads and brand awareness.
- Analytics & Reporting: Track, analyze, and report on key performance metrics (engagement, reach, conversions) and optimize strategies accordingly.
- Trend Analysis: Stay updated with the latest social media trends, tools, and best practices to keep the brand ahead of competitors.
- Collaboration: Work closely with designers, content writers, and the marketing team to ensure brand consistency.
- Influencer Marketing: Identify and collaborate with influencers to enhance brand visibility and reach.
- Experience: Minimum 3-5 years of experience in social media marketing or a similar role.
- Skills: Strong understanding of social media platforms, paid ad management, SEO, and content strategy.
- Tools: Proficiency in tools like Meta Business Suite, Google Analytics, Hootsuite, Canva, and other social media management tools.
- Creativity: Strong storytelling and content creation skills to engage audiences.
- Analytical Mindset: Ability to analyze data, generate insights, and make data-driven decisions.
- Education: Bachelor's degree in Marketing, Communications, or a related field (preferred).
- Competitive salary
- Flexible work environment
- Professional growth and training opportunities
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