Associate Product Manager

23 hours ago


New Delhi, India Craft My Plate Full time

We are a fast-scaling startup on a mission to transform how large food orders are placed and experienced. From intimate family gatherings to large corporate events, we deliver seamless, scalable, and delightful catering solutions for groups of 10+.We move fast, think bold, and build products that create real impact.Role OverviewWe’re looking for an Associate Product Manager (APM) who thrives in B2C growth environments and wants to accelerate their career by working directly with the Head of Product and the Founder.This role blends growth mindset + product ownership + analytics rigor. You’ll not just analyze dashboards — you’ll design tracking frameworks, generate insights, and turn them into product features or experiments that move the needle.You’ll own growth-focused product initiatives, lead squads, and grow into a Product Manager role faster than a typical track.What You’ll Do- Own product analytics end-to-end: define tracking plans, configure events in Mixpanel/GA4/Amplitude, and ensure clean data pipelines. - Translate data into actionable insights — identify friction points, drop-offs, and opportunities across the funnel. - Work with design, engineering, and ops to ship experiments and features that drive acquisition, activation, and retention. - Design and run A/B tests, pilots, and MVP experiments, validating hypotheses with data. - Build and maintain dashboards for growth metrics — but go beyond dashboards to create narratives that drive decision-making. - Collaborate directly with Head of Product & Founder to prioritize roadmap items based on insights. - Take early leadership responsibility by coordinating cross-functional squads and ensuring execution.What We’re Looking For- 1–3 years of experience in product, growth, analytics, or consulting (startup experience preferred). - Hands-on experience with Mixpanel, Amplitude, GA4, or similar product analytics tools. - Strong skills in SQL/Excel/BI tools — comfortable digging deep into data. - A product thinker who connects insights to user needs and business outcomes. - Ability to design event tracking frameworks that ensure reliable analytics. - Bias for execution — quick iterations, rapid experimentation, and outcome-driven. - Hunger to learn, own, and lead — ability to step up and grow into a PM role within 12–18 months.Why Join Us- Work directly with the Founder & Head of Product — mentorship + accelerated career growth. - Full ownership of B2C product analytics & growth funnels. - See your insights turn into live features & experiments within weeks. - High-energy, mission-driven culture where data meets bold product building.



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