Offline Media

2 weeks ago

Aurangabad, India Aptita Consulting Partners Full time

Role - Sr. Analyst - Offline Media

Exp : 2 yrs minimum

Shifts: rotational & US ( flexible )

Work culture: Hybrid

Skill Set : TV Activation ( BARC)

TV planning - Use secondary data Software (BARC G MAP) to arrive at actionable solution.

SKILLS • Media buying - Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.

• Client solutions - Campaign tracking, evaluation and reporting on ongoing client activities. Presenting the pre G post campaign analysis in

TV Planning - Develop G execute the new media Plans strategy By using data sites (BARC G TAM)

• Digital Planning - Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube.

• Biddable & Influencer Marketing - Drive Brand awareness G consideration campaign on YouTube, Meta G other channels. With Paid Online Campaigns and Influencer marketing Campaigns

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