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Director Of Regional Marketing

1 month ago

Bengaluru, India Renesas Electronics Full time

Title: Director of Regional Marketing (HPC)


Location: India

Job Function: Product Marketing


Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world-leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of the electronics you rely on every day; you may not see our products, but they are all around you.


Renesas employs over 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.


Key Responsibilities


As the Regional Marketing Director overseeing India & Southeast Asia for automotive SoC and MCU products, you will play a pivotal role in leading the marketing promotions and spearheading business growth for Renesas' High Performance Computing solutions within the automotive segments of these regions.


In this role, the success hinges on the ability to lead regional marketing development, foster seamless collaboration with peers, manage multiple tasks autonomously, prioritize effectively, make strategic decisions, meet demanding deadlines, and communicate outcomes, trade-offs, and decisions proficiently to all stakeholders.


Key responsibilities:

  • and execute comprehensive marketing strategies tailored to the India and SEA markets for automotive SoC and MCU product lines, aligning with overall company objectives
  • for regional product promotion strategy and manage promotion activities at system and product levels to enable Sales to capture maximum demand creation
  • with cross-functional teams to integrate marketing efforts with sales, product development, and other departments to effectively compete and win design-ins
  • strong relationships with key stakeholders, including customers, partners, and industry influencers
  • strategy and investment themes for automotive SoC and MCU product lines to grow India & SEA automotive business, such as new products and ecosystem collaborations
  • Conduct market research and competitor analysis to identify growth opportunities and market trends.
  • Define and develop region-required product collateral, competitive analysis, product roll out, and field training
  • Contribute to corporate strategic technology development efforts to develop product and business strategies that enable business growth in the region
  • the company at industry events and conferences



Ideal Candidate Profile


  • expertise in marketing leadership, with a track record of successfully leading regional marketing and application teams focused on automotive processors within the high-performance computing space, or extensive product marketing experience in automotive processors
  • system knowledge of automotive applications, such as ADAS, Gateway, E/E architecture and xEV, and enablement of global sales teams
  • technical and system knowledge of automotive MCUs and SoCs
  • to craft and execute effective marketing strategies that drive business growth
  • leadership skills to inspire and guide our marketing team
  • prowess for data-driven decision-making and budget management
  • mindset, working closely with cross-functional teams
  • attitude with a focus on achieving measurable outcomes and objectives
  • written and oral communications skills to convey ideas and outcomes clearly



Requirements


Bachelor’s degree in engineering or related fields and 15+ years of related professional experience. degree in Engineering, or BSEE with MBA with 15+ years of experience. Must have automotive regional marketing leader experience.

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