Marketing Specialist

4 weeks ago

Hyderabad, Telangana, India Infinity Learn Full time

Location : Hyderabad.

Experience : 2-5 Years.

Employment Type : Full-time.

About Infinity Learn:

- Infinity Learn, backed by Sri Chaitanya Education Group, is a hub of DIGITAL TALENT who are well-equipped to define the futuristic approach for the learners.

- Our result-oriented and passionate team is committed to making the process of learning infinite and fun.

- We want to build INNOVATION READY TECHNOLOGY to make the best of online education.

- We value outcomes to constantly improve our processes and approach towards the ever-growing & evolving learners' community.

- We bring course design models that present the components of learning in a flexible course structure that gives students the option of attending sessions face to face, online or both.

About the Role:

- We're on the hunt for creative marketers who don't just follow trends but set them.

- As an AI-Driven Marketing Specialist, you'll be at the forefront of experimenting with cutting-edge AI tools blending creativity, strategy, and storytelling to craft campaigns that resonate with Gen Z, Gen Alpha, and digital-first parents.

- You'll design, test, and scale AI-powered marketing strategies that shape the future of engagement and growth.

Key Responsibilities:

- Conceptualize and create campaigns using AI tools (copy, video, graphics, social hooks, storytelling).

- Plan and execute AI-first strategies (social media, reels, podcasts, surveys, landing pages, AI agents, etc.

- Leverage tools like ChatGPT, Gemini, VEO3, MidJourney, Runway, Vocable, N8N, Canva, Notion AI, Zapier, Typeform AI, Descript, Make, Synthesia and more to automate, ideate, and deliver impactful campaigns.

- Design and deploy automated workflows/AI agents to drive marketing efficiency and extract insights.

- Develop and execute AI-based audience segmentation and engagement strategies.

- Collaborate with cross-functional teams to run growth experiments.

- Stay on top of AI marketing trends, tools, and best practices, bringing innovative ideas to the table.

- Run AI-powered social media campaigns by analysing engagement patterns and insights.

Ideal Candidate:

- 2-5 years of marketing experience with proven exposure to AI-driven tools & automation.

- Hands-on experience with generative AI tools for content, video, audio, design, and automation.

- Familiarity with prompt engineering, AI marketing agents, surveys, and creative ideation workflows.

- Passionate about experimentation, innovation, and exploring new AI marketing trends.

- A growth mindset with the willingness to learn, adapt, and experiment.

Why Join Us?

- Work at the cutting edge of AI marketing innovation.

- Collaborate with a fast-paced, creative team redefining digital engagement.

- Shape campaigns that inspire the next generation of audiences.

(ref:iimjobs.com)

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