Copywriter - Web & App (UI/UX )

4 days ago

Bangalore Division, India ALLEN Digital Full time

ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking for a dynamic copywriter who can turn product features into engaging, conversion-driven narratives. You’ll write for the website, app, and various user journeys that influence discovery, engagement, and conversion, making complex education products simple, exciting, and relatable. Key responsibilities: ● Website & app merchandising: Write high-conversion copy for course pages, banners, and in-app sections. ● User journey copies: Craft contextual, action-oriented copy across onboarding, lead conversion, and payment journeys. ● UI/UX writing: Collaborate with product, marketing & design teams to develop clear, concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs). ● Tailor messaging and tone based on audience cohorts: Hinglish vs English, parent vs student, and Tier 1 vs Tier 3 regions. ● Product communications: Translate product features into benefits-driven messaging for web, app, video, and other channels. ● Microcopy creation: Build tone-consistent UI microcopy — labels, prompts, alerts, error messages — to guide users intuitively. ● Collaborate cross-functionally: Work with product managers, UX designers, and marketers to align content with business goals and brand tone. ● Research & insights: Understand user behaviour, friction points, and optimise communication for clarity and conversion. Required skills & qualifications: ● 4–5 years of experience in writing for digital products, apps, or websites. ● Strong understanding of UI/UX principles and the ability to simplify complex journeys through copy. ● Proven experience in conversion-focused and UX microcopy. ● Excellent command of English & Hindi, with the ability to adapt tone for students and parents. ● Ability to collaborate effectively with product, design, and tech teams. ● Exposure to ed-tech, e-commerce, or app-based platforms preferred.

  • Copywriter – Web

    4 days ago

    bangalore, India ALLEN Digital Full time

    ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is lookingfor a dynamic copywriter who can turn product features into engaging, conversion-drivennarratives.You’ll write for the website, app, and various user journeys that influence discovery,engagement, and conversion, making complex education products simple,...

  • Copywriter - Web & App (UI/UX )

    4 days ago

    bangalore district, India ALLEN Digital Full time

    ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking for a dynamic copywriter who can turn product features into engaging, conversion-driven narratives. You’ll write for the website, app, and various user journeys that influence discovery, engagement, and conversion, making complex education products simple,...

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