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Manager - Website Development Digital Marketing

2 months ago

Mumbai, India Simson Pharma Ltd Full time
Job descriptionWe are seeking a talented Software Developer to join our team focusing on maintaining our existing website managing digital marketing initiatives and coordinating with vendors on new developments and SEO strategies. The ideal candidate will have a strong background in web development a good understanding of digital marketing techniques and the ability to collaborate effectively with both internal teams and external vendors.
Job Responsibilities:
1. Website Maintenance & New Developments:
  • Regularly update and maintain our company website.
  • Monitoring data synchronization (New & existing Products) on daily basis from ERP to website through schedulers.
  • Ensure website functionality and performance including troubleshooting issues and implementing solutions.
  • Collaborate with design and content teams (blogs UI designs) to ensure a seamless user experience.
  • Participate in planning and implementing new features and functionalities on the website.
  • Conduct research and recommend enhancements to improve user experience and site performance.
2. Digital Marketing & SEO Coordination:
  • Develop and implement digital marketing campaigns to drive traffic and engagement on the website.
  • Utilize SEO best practices to increase visibility and optimize website performance.
  • Monitor and analyse key performance indicators (KPIs) to track campaign success.
  • Collaborate with content creators to optimize website content and structure for SEO purposes.
  • Stay updated on SEO trends and algorithm changes to ensure compliance and best practices.
  • Implement SEO strategies such as keyword research link building and onpage optimization.
  • Vendor Coordination:
  • Cooperate with external vendors and agencies for website development projects and SEO initiatives.
  • Communicate project requirements timelines and deliverables effectively.
  • Evaluate vendor performance and ensure adherence to project specifications and deadlines.
Requirements:
  • Proven experience as a Software Developer or similar role with a focus on web development and digital marketing.
  • Knowledge of UX/UI design principles and practices.
  • Strong understanding of Hosting servers Schedulers SSL certificates Encryption & decryption techniques.
  • Experience with database systems such as MySQL SQLyog etc. including schema design querying and optimization.
  • Experience deploying web applications on platforms like CentOS Putty Server etc.
  • Ability to integrate thirdparty APIs and web services.
  • Proficiency in frontend development languages such as HTML CSS JavaScript and backend languages (e.g. PHP React CodeIgniter framework).
  • Familiarity with CMS & ERP platforms.
  • Wellknowledge with web analytics tools (e.g. Google Analytics GMB).
  • Strong understanding of SEO principles and experience implementing SEO strategies on platforms & websites.
  • Excellent project management and communication skills.
  • Ability to work independently and as part of a team in a fastpaced environment.
  • Experience with ecommerce platforms and SEO for online retail.
Education:
  • Bachelors degree in computer science marketing or related field preferred.
  • Relevant certifications in web development and digital marketing are a plus.

web development,digital marketing,project management,seo,analytics