Assistant Manager

Found in: Talent IN 2A C2 - 2 weeks ago


Mumbai, India UltraTech Cement Full time

Key Responsibilities :


UTC Content Management

To ensure timely & smooth content upload management for our TG (IHBs, Influencers & Channel Partners) on various platforms; primarily on UTC App & also for Displays at Dealer counters. Content to essentially educate, engage, inform, gauge response, received feedback etc. from target groups on an ongoing basis.

Replicating new content on Website & from other external platforms (if any) to UTC on periodic basis & guideline adherence check before seeking approval for UTC creative developed by Zones (10%)

Artwork release coordination / Creative deployment at Zones

To perform as SPOC for sanctity of brand asset deployment at Zones.

Active involvement with Brand design team on artwork related discussions with zones. Execution is spread across geography & hence it is important to ensure that the output remains same.

Zonal on-ground, online & BTL activities

To create playbooks for various activities (urban & rural) & ensure brand standardization across platforms. Create SOPs & execution kits for Influencer & IHB meets to ensure Brand CVPs & language remains consistent

Branding guideline adherence check at Zones

Guideline adherence check at Zones which includes execution of HO shared artworks i.e. Certificates, Shop boards, Welcome kit, Wall & Shop painting etc. and also includes various localized creative development.

Arrange for sample pictures of the BTL activities conducted at zone on periodic basis & also visit Zones & Regions for this activity; basis these identify exceptions & highlight deviations.

CRM

Manage the queries received on SUMMIT through website.

Manage and follow up for queries received on SUMMIT related to marketing central or zonal marketing teams.

Ensuring proper ticket flow and timely closure.


Suitable candidates can share there profiles at mahalaxmi.priya-v@adityabirla.com


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