Senior Analyst

4 weeks ago

Kottayam, Kerala, India Benori Full time

Benori is looking for a dynamic and results-driven B2B Services Marketing Professional with 3–5 years of experience in high-volume, multi-geo campaigns spanning India, the US and UAE markets. The ideal candidate should be well-versed in omni-channel digital marketing, hands-on with modern tools, and capable of driving measurable lead generation and brand visibility across channels.

Key Responsibilities

  • Own and manage the team running multi-geo, high-volume email campaigns using tools such as Apollo to drive prospecting and conversions.
  • Manage and optimize campaigns for B2B audiences across international markets.
  • Develop and implement SEO strategies aligned with evolving AI-driven practices to boost organic reach.
  • Collaborate with sales teams to design and deliver Account-Based Marketing (ABM) initiatives targeting key clients in India, the US and UAE.
  • Manage website content, landing pages, and ensure SEO/UX best practices.
  • Create, curate, and distribute impactful content marketing assets including blogs, case studies, and social media posts.
  • Monitor marketing performance through analytics tools (Google Analytics, Zoho CRM, Zoho Pagesense, etc.) and deliver actionable insights for continuous optimization.
  • Coordinate marketing automation workflows, lead nurturing campaigns, and campaign reporting.
  • Stay updated on digital marketing and AI innovations to proactively adopt new practices.

Desired Skills & Expertise

  • Proven experience in email marketing, content marketing, social media marketing (), and SEO with a focus on Lead generation for B2B services.
  • Strong hands-on expertise in Apollo, Campaign Manager, CRM platforms (Zoho or similar), marketing analytics/optimization tools (GA, Zoho Pagesense, Hotjar, etc.), and Sales Navigator.
  • Good understanding of ABM strategies tailored to international audiences.
  • Experience in managing websites (WordPress or equivalent CMS preferred).
  • Strong data-driven mindset with the ability to track, analyze, and optimize campaign performance.
  • Exceptional communication skills (written and verbal) with the ability to craft compelling marketing narratives.
  • Exposure to India, US and UAE markets strongly preferred.
  • MBA in Marketing or equivalent qualification is highly desirable.

Personal Attributes

  • Strong project management and multitasking skills.
  • Detail-oriented with a growth and experiment-driven mindset.
  • Ability to work independently and with cross-functional teams in a fast-paced environment.
  • Creativity paired with analytical thinking for campaign success.

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