Search Engine Optimization Specialist

1 week ago

New Delhi, India Big Oh Tech Full time

Company DescriptionBig Oh Tech is a global leader in IT solutions including software development, enterprise app development, staff augmentation, offshore outsourcing, and technical recruitment consulting. With a team of over 100 technology enthusiasts, we deliver scalable solutions to complex challenges, enhancing business revenue for our clients. Big Oh Tech is ISO 27001 & CMMI Level 3 certified, providing strategic, technical, and creative solutions. Our services encompass mobile app development, web development, and emerging technologies such as AI/ML, IOT, and blockchain, ensuring we stay ahead of the curve.Key Responsibilities- SEO Strategy & Execution: Own and execute a full-spectrum SEO strategy (on-page, off-page, and technical) to improve search rankings and visibility. - Content Development: Write and optimize various types of content including: - Blogs and long-form articles - Email marketing content - Newsletters - Service and landing page content - Keyword Research: Conduct in-depth keyword research to identify content opportunities, optimize existing assets, and map keywords to user intent and funnel stages. - Advanced Link Building: Plan and execute white-hat link-building strategies such as outreach, digital PR, and creating link-worthy assets like data reports, infographics, or original research. - Technical SEO: Handle technical SEO aspects such as: - Core Web Vitals optimization - Robots.txt and sitemap management - Crawl budget management - Structured data/schema markup - Internal linking and site architecture - Trend & Algorithm Monitoring: Stay updated on Google algorithm changes, SEO trends, and AI-driven content tools. - CMS & Publishing: Work with CMS platforms (WordPress/Webflow or others) to manage content and ensure SEO best practices are implemented. - SEO Tools Mastery: Use and interpret tools like: - SEMrush, Ahrefs, Screaming Frog - Google Search Console, Google Analytics - Surfer SEO, Clearscope, and other AI-assisted writing platforms - Performance Analysis: Use data to inform and iterate strategies. Create regular reports showing SEO growth, content performance, keyword ranking, and user engagement.Requirements- 2+ years of hands-on SEO experience with proven results. - Strong content writing skills with attention to detail and SEO relevance. - Advanced understanding of keyword research and mapping strategies. - Experience with Core Web Vitals, robots.txt, structured data, and other technical SEO elements. - Working knowledge of CMS platforms like WordPress or Webflow. - Strong command of leading SEO and analytics tools. - Ability to extract actionable insights from data and use them to improve performance. - Self-driven with a growth mindset and a proactive approach. - Familiarity with programmatic SEO, AI content tools, or multilingual SEO is a plus

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