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Digital Marketing Manager

2 months ago

Varanasi, India Branch International Full time

Branch Overview


Branch delivers world-class financial services to the mobile generation. With offices in San Francisco, Lagos, Mexico City, Mumbai and Nairobi, Branch is a for-profit socially conscious company that uses the power of data science to reduce the cost of delivering financial services in emerging markets. We believe that everyone, everywhere deserves fair financial access. The rapid spread of smartphones presents an opportunity for the world's emerging middle class to access banking options and achieve financial flexibility.


Branch's mission-driven team is led by founder and former CEO of Kiva.org. The company presents a rich opportunity for our team members to drive meaningful growth in rapidly evolving and changing markets. Most recently, Branch announced its Series C and has garnered more than $100M in funding with investments from leading Silicon Valley firms.


Job Overview


Branch is looking for a skilled digital, performance and growth mindset data driven digital and online marketer to drive new user growth, customer retention for our India portfolio . In this role, you'll help manage the day-to-day operations and strategy of our performance marketing channels, including trajectory and operations with a focus on mobile acquisition on UAC, AAA, Search, Social, Display, Partnerships, Loan Aggregators and Affiliates. You'll work cross-functionally with our Marketing, Growth, Credit, Data Science, and Product teams to creatively and efficiently drive customer acquisition and profitability. You'll own testing roadmaps for creative and conversion optimization as well as new channel launches.


Responsibilities


  • Develop and implement internal cohorts, systems and processes to scale in-house marketing operations without relying on agencies, including contributing to growth projections and budgeting.
  • Possess a comprehensive understanding of Google and Meta advertising strategies.
  • Partner with cross functional teams to drive growth and understand new campaigns to launch and plan.
  • Create value propositions and strategic messaging frameworks for digital campaigns along with brand and other marketing team members.
  • Design and test multi-channel lifecycle and paid social media communication programs, including experiments to assess new channels and content.
  • Oversee the creation and direction of creative assets such as videos, digital content, and landing pages, and develop and execute go-to-market plans for new product launches.
  • Collaborate with head of marketing and cross function leaders to establish and maintain a consistent optimized CAC driven campaigns.
  • Manage and achieve KPIs for paid marketing efforts within the India portfolio.


Qualifications


  • 4-6 years of experience in performance and digital marketing, particularly with marketing agencies or app-first B2C brands.
  • Preference for candidates with experience in lending apps in India, focusing on self-executed paid marketing strategies without agency support.
  • Proven experience managing a paid marketing budget of ₹10 crore or more for app-first digital brands.
  • Demonstrated success in developing and executing self-managed campaigns and A/B tests, with a strong ability to analyze and translate data into actionable business and consumer insights.
  • Extensive experience with at least one digital acquisition channel, including app campaigns on Google and Facebook.
  • Deep understanding of marketing attribution on MMPs, strong analytical skills, including proficiency in Excel and familiarity with SQL.
  • Highly entrepreneurial with a proven ability to self-learn new skills and proactively solve problems.
  • Team-oriented with a natural ability to listen, articulate ideas, and ask pertinent questions in a startup environment.


Benefits of Joining


  • Mission-driven, fast-paced and entrepreneurial environment
  • Competitive salary and equity package
  • A collaborative and flat company culture
  • Remote first, with the option to work in-person occasionally
  • Fully-paid Group Medical Insurance and Personal Accidental Insurance
  • Unlimited paid time off including personal leave, bereavement leave, sick leave
  • Fully paid parental leave - 6 months maternity leave and 3 months paternity leave
  • Monthly WFH stipend alongside a one time home office set-up budget
  • $500 Annual professional development budget
  • Discretionary trips to our offices across the globe, with global travel medical insurance
  • Team meals and social events- Virtual and In-person


Branch International is an Equal Opportunity Employer. The company does not and will not discriminate in employment on any basis prohibited by applicable law. We’re looking for more than just qualifications -- so if you’re unsure that you meet the criteria, please do not hesitate to apply