Senior Manager

2 weeks ago

Varanasi, India Sutherland Full time

Sutherland Global is looking for a Demand Generation Manager/Senior Manager to join our marketing team. In this role, you will create, plan and execute integrated marketing campaigns to drive awareness and acquisition in net new accounts, with the goal of rapidly building leads, pipeline and revenue.


This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns with a keen eye towards performance KPIs. You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action.


Responsibilities

Plan, craft, execute and manage integrated marketing campaigns to increase awareness, generate qualified leads, get target accounts to a state of sales readiness and generate pipeline to meet company targets

· Manage program types including email, nurture tracks, SEM, paid social, webinars, content syndication, direct mail, etc.

· Research and recommend creative and innovative campaign tactics and experiences based on program format and budget

· Define campaign objectives, target audiences, strategies. Manage campaigns to expected ROI outcomes.

· Project manage the execution of campaigns, including identifying roles and dependencies, managing timelines, and cross-functional planning

· Work cross-functionally with internal teams and external agencies to effectively execute on time and within budget

· Use insights from the Marketing Operations team (conversion rates, pipeline metrics, ROI, etc) to report on campaign performance, progress, and key learnings to unlock additional opportunities and impact on the business

· Create and contribute to campaign promotion content including landing pages, social media, digital ads and emails.

Qualifications

· 5+ years of experience in B2B demand generation or campaign management

· Very strong track record of generating qualified leads, accounts and pipeline and inclination towards campaigns that generate and capture demand.

· Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimization, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc.

· Understanding and prior experience in industries such as Healthcare, Retail, Tech, CME, Travel, Manufacturing and other domains in which Sutherland operates.

· Understanding and prior experience in IT Services and Digital Transformation organizations.

· Experience with a digital marketing toolset, including marketing automation platforms, CRMs and ABM platforms such as 6Sense, Demand base or Terminus

· Collaborative working style; ability to work independently and in cross-functional teams

· Ability to work in a fast-paced environment, with a high sense of urgency, to ask questions and track down answers with confidence, and lead projects/programs with minimal direction

· Proactive communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization

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