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Marketing and Communications Specialist

2 months ago

Kanpur, India avua Full time

Note: This is for one of our clients, not avua directly


Responsibilities:

  • Develop and execute comprehensive marketing and communication plans to achieve company objectives.
  • Create compelling content for various platforms including websites, social media, email, press releases, and marketing collateral.
  • Manage social media accounts and online communities to increase brand awareness and engagement.
  • Coordinate with graphic designers, writers, and external agencies to produce high-quality marketing materials.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Monitor and analyze campaign performance metrics using tools like Google Analytics and social media analytics platforms.
  • Collaborate with sales, product, and other departments to ensure alignment of messaging and goals.
  • Stay updated on industry trends and best practices in marketing and communications.


Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience 2 in marketing, communications, or a similar role.
  • Strong written and verbal communication skills with attention to detail.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Hootsuite, or HubSpot.
  • Creative thinking and ability to generate innovative ideas for campaigns.
  • Excellent project management and organizational skills.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Knowledge of SEO, SEM, and social media advertising is a plus.