Performance Marketing Manager Lead – Digital Personal Loans
1 week ago
Performance Marketing Manager Lead – Digital PersonalLoansLocation: MumbaiExperience: 2.5+ years in NBFC or Fintech (must have experience acquiringcustomers for personal loans digitally)Apollo Finvest is looking for a Performance Marketing Manager who’s obsessed withdata, experiments non-stop, and loves using tech to solve real-world growth problems.This role is not just about running ads — it’s about building a data-driven customeracquisition machine for our digital personal loan app. You’ll work directly with ourRisk, Data Science, and Collections teams to understand the kind of borrowers wewant — and then figure out the most efficient way to acquire them, online or offline.We’re looking for someone who loves to test, learn, and improve — and who’s excitedto use AI, automation, and new-age tools to stay ahead of the curve.What You’ll Do:● Own all paid marketing efforts across Google, Meta (Facebook/Instagram),YouTube, and offline channels● Understand which borrower segments perform best (from a credit and collectionsview), and design campaigns to reach them● Run continuous A/B tests — creatives, audiences, copy, landing pages,everything● Use AI-powered platforms and automation tools to improve targeting, bidding,and creative delivery● Work closely with the Data Science team to refine acquisition models and driveprecision targeting● Collaborate with the Risk and Collections teams to ensure you’re acquiringhigh-quality, repaying customers● Optimize every part of the funnel — from install to disbursal to repayment● Build dashboards with attribution tools like Appsflyer or Branch to track campaignand cohort performance● Explore innovative and non-traditional channels — including WhatsApp,influencers, partnerships, and offline integrations● Use creative automation tools to test and scale ad creatives rapidly● Analyze performance across customer segments — not just for acquisition cost,but also for repayment behavior and profitabilityWhat You’ll Need:● 2.5+ years of experience in digital marketing for personal loans in a fintech orNBFC● Strong experience running campaigns on Google Ads, Meta(Facebook/Instagram), Whatsapp, YouTube● Experience working with credit or risk teams to build smarter targetingstrategies● Familiarity with mobile app performance marketing and conversion funnels● Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analyticstools● Strong analytical mindset — you use data to drive every decisionBonus if you have:● Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx,Segment, custom tools)● Experience with creative automation tools to scale visual testing (e.g. Pencil,Canva + automation stacks)● Exposure to offline acquisition channels — like DSA networks, on-groundcampaigns, referral programs, or embedded finance● Comfort running queries or pulling your own reports using tools like SQL, GoogleSheets, or basic data dashboardsWhat Success Looks Like:● You’re acquiring the right borrowers — not just the cheapest ones● Your acquisition cost drops over time while borrower repayment quality improves● You’re testing, learning, and improving every week — with a clear experimentalmindset● You don’t just follow trends — you explore what works best for this product, thisaudience, right nowInterested?Drop us a message at anuj@apollofinvest.comLet’s build the most efficient, data-led growth engine for personal loans in India.
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