Content Team Lead

5 days ago

New Delhi, India TIGI HR Full time

Content Lead – Job DescriptionRole Overview Lead the end-to-end content strategy and execution. Build and scale content across blogs, videos, social media, newsletters, podcasts, and long-form formats. Ensure consistent brand voice, accuracy, and engagement across all platforms. Manage internal teams, agencies, and freelancers to deliver high-quality content.Key ResponsibilitiesContent Strategy Develop and implement a unified content strategy aligned with business goals. Build and manage a structured content calendar. Maintain consistency in tone, messaging, and brand identity. Content Creation & Management Oversee creation of written content (blogs, articles, newsletters, explainers). Lead production of video content (guides, walkthroughs, short-form reels). Manage social media content, campaigns, and engagement formats. Supervise audio content such as podcasts and weekly updates. Guide long-form projects like reports, case studies, and whitepapers. Execution & Performance Manage teams and agencies to ensure timely, high-quality output. Drive reach and visibility through SEO, social distribution, and partnerships. Track content performance and optimize based on analytics and ROI. Team & Stakeholder Management Lead a small team of writers, designers, and video producers. Collaborate with product, marketing, and cross-functional teams. Oversee agency deliverables and external partnerships.Skills & Requirements 6–9 yearsof experience in content marketing, digital media, or brand communications. 2–3 years of leadership experiencemanaging teams or agencies. Proven ability to build and execute multi-format content strategies. Strong storytelling, writing, and editing skills. Excellent project and stakeholder management abilities. Familiarity withSEO, analytics tools, and digital content best practices . Experience working with creators, freelancers, and cross-functional teams.

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