Performance Marketing Analyst

2 weeks ago

New Delhi, India Kustard Full time

Location:Hyderabad (On-site / Hybrid) Experience:2+ years Role Overview As aPerformance Marketing Analyst, you’ll be part of Kustard’s performance team, working directly with the Performance Lead to plan, execute, and optimize campaigns acrossMeta Ads and Google Ads. You’ll learn to think like a growth strategist — combiningdata, logic, and creative experimentationto help brands achieve consistent ROI and lead quality improvement. This is a hands-on, analytical, and fast-paced role — ideal for someone early in their career who’s serious about mastering performance marketing. Key Responsibilities Campaign Execution: Set up, manage, and optimize paid media campaigns acrossMeta (Facebook, Instagram)andGoogle (Search, Display, YouTube).Data-Driven Optimization: Monitor key metrics like CTR, CPC, CPL, and conversion rates; identify trends, and make optimization recommendations.Audience & Funnel Strategy: Test and refine targeting strategies, audience segments, and conversion funnels to maximize ROI.Analytics & Tracking: Assist in setting up tracking pixels, GA4 events, and campaign tagging (UTMs, GTM) to ensure accurate performance data.Creative Feedback Loop: Work with the design and content team to test ad variations and identify top-performing creatives.Reporting & Insights: Build weekly reports and dashboards; highlight actionable insights and campaign learnings.Experimentation Mindset: Run structured A/B tests (ad copy, landing pages, audience mix) and share learnings with the broader team.Tool Management: Use tools likeGoogle Ads Manager, Meta Business Manager, GA4, Google Tag Manager, Looker Studio, andExcel/Sheetsfor campaign tracking and analysis.What We’re Looking For Must-Have Skills 6 months–2 years experience inperformance marketing, digital marketing, or analytics (agency or brand-side experience preferred)Basic to intermediate proficiency inMeta AdsandGoogle AdsUnderstanding of key digital marketing concepts — CPL, CAC, ROAS, Conversion Funnel, AttributionHands-on exposure to analytics tools (GA4, Looker Studio, GTM, UTM tagging)Excellent logical reasoning and data interpretation skillsStrong Excel / Google Sheets ability for data analysis and reportingAbility to manage multiple campaigns and meet deadlinesNice-to-Have Skills Experience withCRM or automation tools(Zoho, HubSpot, LeadSquared, Pabbly)Understanding ofretargeting and lookalike audiencesBasic familiarity with creative testing and A/B experimentationGoogle Ads / Meta Ads certification (optional but preferred)

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