Content Writer

5 days ago

Tirupati, India PW (PhysicsWallah) Full time

Job Title:

Content Writer – Offline Marketing (ATL, BTL, Events, PR)

We are looking for a dynamic Content Writer to join our Offline Marketing team. The ideal candidate will be responsible for creating compelling content for events, PR articles, ATL & BTL marketing campaigns. Your writing will shape the brand voice across multiple offline platforms, enhance our marketing collateral, and ensure consistent messaging.


Key Responsibilities:

Event Content Creation: Develop engaging content for marketing events, including promotional materials, brochures, banners, and event scripts.

PR Articles: Write and edit press releases, media pitches, and feature articles to promote the brand’s image and activities.

ATL & BTL Marketing: Create content for Above The Line (ATL) and Below The Line (BTL) campaigns, such as print ads, flyers, posters, and outdoor advertisements.

Campaign Collaterals: Develop clear and persuasive copy for various marketing materials to support offline campaigns.

Brand Messaging: Ensure all content aligns with the brand’s tone, voice, and positioning across offline channels.

Research & Insights: Stay updated on industry trends, and audience preferences, and integrate insights into content development.

Collaboration: Work closely with the marketing, PR, and design teams to brainstorm and execute creative campaigns.


Requirements:

Bachelor’s degree in Journalism, Communications, Marketing, or a related field.

Proven experience in content writing, especially in offline marketing, event-related content, PR articles, and ATL/BTL campaigns.

Strong creative writing and editing skills with a keen eye for detail.

Ability to work under tight deadlines and manage multiple projects.

Understanding of offline marketing dynamics and audience engagement strategies.

Preferred Skills:

Experience working in event marketing and managing content for PR campaigns.

Ability to translate complex ideas into simple, impactful content.

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