Social Media Specialist

1 day ago

Kanpur, India Fluidscapes Consultants Full time

Job DescriptionWell-versed with–Facebook adverts paid promotions on different social media platforms, SMO, social mediaad creation and promotion, and Google adverts.• Community Creation & Management through all social media platforms and online sites e.g. Quora,Reddit, Wiki how etc.• Should have managed multiple social media accounts• Should be well-versed in generating reports for the campaigns handled.• Should have intrinsic knowledge of the inner working of social media marketing tools and theirsettings• Regularly checking the technical health of each sm platform - Respond and react to changes withinsocial networks, changes in functionality, methods of engagement , etc.• Social Media Listening/ Monitoring (Using relevant tools)• Designing and implementing social media strategy to align with business goals• Regularly track the performance of posts and derive insights to propose future strategies for allaccounts and present the same.• Creating Monthly Content CalendarJob Requirement• Handling Paid Activities - Post Boosting, Basic Campaign Creation on FB, Google.• Achieving Weekly/Monthly targets set for individual brands• Perform research on current benchmark trends and Audience Analysis for brands.• Generate, edit, publish and share engaging content daily (e.g. original text, photos, vid eos, and news)• Suggest and implement new features to develop brand awareness.• Stay up-to-date with current technologies and trends in social media, design tools, and applications• Communicate with followers, respond to queries in a timely manner, and monitor customer reviews• Weekly KPIs updates and presenting to management• Analyse customer expectations according to past social media activity• Establish relationships with social media influencers to develop a strong network• Ensure brand consistency in copy through tone, voice, and terminology• Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e., Twitter, Facebook, Instagram, YouTube, and also other platforms like , Reddit, Quora, Pinterest, etc.

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