Graygraph Technologies

3 weeks ago

Noida, Uttar Pradesh, India Graygraph Technologies Pvt Ltd Full time

We have an urgent requirement for "PPC Manager" profile, Kindly find the company profile along with the Job Description below .

Graygraph Technologies, is an IT services provider company which has skills and expertise to facilitate complex business solutions.

We offer services like software development, web development, Content Management Solutions and Creative Design from the very beginning until the end.

Roles & Responsibilities:

- Participate in forming effective paid search strategies.

- Launch and optimize various PPC campaigns.

- Oversee accounts on search platforms (e. Google AdWords, Facebook, Linkedin).

- Be involved in keyword selection and audience targeting.

- Monitor budget and adjust bids to gain better ROI.

- Track KPIs to assess performance and pinpoint issues.

- Produce reports for management (e. dashboards).

- Write attractive and concise copy for adverts.

- Suggest and develop new campaigns across multiple channels.

- Maintain partnerships with PPC ad platforms and vendors.

- Find ways to reduce risk of click fraud.

- Find ways to show performance for low budget campaigns.

- Keep abreast of PPC and SEM trends.

Requirements and skills:

- Proven 4-5 years experience with Digital Marketing Agency background.

- Knowledge of SEO and digital marketing concepts.

- Familiarity with multiple platforms (e. AdWords, Facebook, Linkedin) is preferred.

- Working knowledge of analytics tools (Google GA4, Microsoft Clarity and other tools.

- Understanding of HTML and XML is a plus.

- Proficient in MS Office (particularly Excel).

- Excellent communication skills.

- Analytical thinking with strong math skills.

- Degree in Marketing, Digital Media or a related field; AdWords certification is a plus.

Salary Package: Depends on skills.

Working Days: Monday to Friday.

Shift: Day Shift (10:00 am 7:00 pm).

Exp : 4 to 6 years

(ref:iimjobs.com)

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