Team Pumpkin

4 hours ago

Bengaluru, India Team Pumpkin Full time

7-9 years.Location: Gachibowli.Job Summary:We are looking for a Performance Marketing Lead who is an expert in Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms.The ideal candidate will have a strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization.This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.Key Advertising & Campaign Management:- Develop, execute, and optimize performance marketing campaigns across Google Ads, Meta, and other paid media platforms.- Continuously test and refine ad creatives, audience targeting, and bidding strategies.- Manage campaign budgets with a focus on maximizing ROI and reducing cost per acquisition (CPA).Performance Analysis & Optimization:- Track, analyze, and report on key marketing KPIs such as CTR, CPC, ROAS, conversion rates, and customer acquisition costs.- Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.- Identify new opportunities for growth and implement best practices to enhance campaign efficiency.Audience Targeting & Segmentation:- Develop data-driven audience segmentation strategies for better targeting and personalization.- Leverage first-party and third-party data to improve audience reach and engagement.- Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.Continuous Improvement & Strategy Development:- Implement automation, AI-driven optimization, and other cutting-edge strategies to enhance efficiency.- Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.- Explore new advertising platforms and opportunities beyond Google and Meta, such as LinkedIn, TikTok, and programmatic Collaboration & Leadership:- Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.- Manage relationships with external agencies, vendors, and partners when needed.- Keep up-to-date with industry trends, competitor strategies, and emerging technologies in performance marketing.Key Qualifications & Skills:- 7-9 years of hands-on experience in performance marketing, preferably in e-commerce, fintech, SaaS, or consumer tech industries.- Expertise in Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.- Strong understanding of performance analytics, conversion tracking, attribution models, and marketing automation.- Proficiency in tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.- Experience in budget management, bid strategies, and optimizing campaigns for revenue growth.- Excellent problem-solving skills with a data-driven, ROI-focused approach.Preferred Qualifications:- MBA/PGDM in Marketing, Digital Marketing, or a related field.- Experience in managing high-budget ad spends and large-scale campaigns.- Familiarity with SEO, CRM marketing, and omnichannel strategies is a plus.Note: The selected candidate will be required to work on-site at the client's location, 6 days a week. (ref:iimjobs.com)

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