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Sales and Marketing Operations Specialist

3 months ago

Noida, India Daxko Full time

As a Marketing and Sales Operations Specialist, you will be responsible for analyzing marketing and sales data to provide insights and recommendations to improve overall business performance. You will work closely with cross-functional teams to gather and analyze data, develop reports and dashboards, and identify trends and opportunities. Your role will be instrumental in optimizing marketing and sales strategies, enhancing customer engagement, and driving revenue growth.



In your day-to-day, you will

  • :Collect, clean, and analyze marketing and sales data from various sources, including Salesforce and Hubspo
  • tIdentify trends, patterns, and anomalies in the data to uncover insights and opportunities for improvement
  • .Monitor data integrity and accuracy within marketing and sales databases
  • .Work closely with IT, finance, and other departments to integrate data from different systems and ensure data consistency
  • .Design and implement A/B tests and experiments to measure the effectiveness of marketing strategies and optimize conversion rates
  • .Utilize statistical techniques and machine learning algorithms to segment customer populations, personalize marketing communications, and improve targeting accuracy
  • .Communicate findings and insights effectively to stakeholders at all levels, including executives, marketers, sales representatives, and IT professionals
  • .Implement data cleansing and enrichment processes to ensure high-quality data for analysis and reportin
  • gCreate dashboards and reports to visualize key metrics and track marketing performance against predefined goals and objectives for data integrity and collection
  • .Stay current with industry trends, best practices, and emerging technologies in marketing analytics, and proactively identify opportunities for innovation and optimization


.
Qualificatio

  • nsExcellent communication and presentation skills, with the ability to translate technical findings into business recommendation
  • s.Detail-oriented with a focus on data accuracy and qualit
  • y.Strong understanding of statistical analysis, experimental design, and predictive modeling technique
  • s.Excellent time management skills with a proven ability to meet deadline
  • s.Strong analytical and problem-solving skill
  • s.Strong supervisory and leadership skill
  • s.Ability to prioritize tasks and to delegate them when appropriat
  • e.Bachelor's degree in Business Administration, Statistics, Economics, Computer Science, or related field. OR Equivalent professional experien
  • ceFour or more (4+) years of experience in marketing Ops, sales operations, or business intelligence role
  • s.Proficiency in data manipulation and analysis using SQL, Python, R, or similar programming language
  • s.Experience with data visualization tools such as Tableau, Power BI, or Google Data Studi



o.

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and val

ues.We truly care for our team members, and this is reflected through our offices, benefits, and great perks. These perks are only for our full time team members. Some of our favorites incl


ude:
Hybrid work

model Leave entitle

ments Recently introduced hospitalization/caregiving l

eaves Paid parental leaves (Maternity, Paternity, & Adop

tion)⚕️Group Health Insu

rance Accidental Insu

rance Tax-saving reimburse

ments Provident Fund

(PF) Casual work environ

ments Company Events and Celebra

tions Performance achievement a

wards Referral

bonus Learning & Development opportun


ities