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The Marcom Avenue
2 months ago
About The Marcom Avenue:
- The Marcom Avenue is a leading 360-degree marketing and communications agency based in Gurugram.
- We partner with clients to develop innovative solutions and tailor-made services that drive business growth.
- We achieve this through creative strategies and ROI-driven performance metrics.
The Opportunity:
- We're seeking a talented and experienced Senior Content Marketing Specialist to join our dynamic team In this role, you'll play a pivotal role in crafting compelling content across various digital and traditional mediums.
- You'll be responsible for developing engaging content strategies, conceptualizing creative ideas, and executing high-quality content that resonates with target audiences.
Key Responsibilities:
Content Strategy & Development:
- Develop data-driven content strategies that align with client objectives and marketing goals.
- Conduct audience research to understand target demographics and preferences.
- Determine the most effective formats and channels to deliver content (e., social media, blogs, white papers, video scripts, podcasts).
Content Creation & Management:
- Create engaging and informative content across diverse channels, including social media posts, blog articles, white papers, video scripts, and podcast outlines.
- Ensure content is clear, concise, compelling, and SEO-optimized.
- Develop user interface (UI) text that is intuitive and user-friendly.
- Manage and collaborate with freelance writers as needed to ensure content quality and timely delivery.
Content Quality & Optimization:
- Implement best practices for content formatting and maintain a consistent brand voice.
- Proofread and edit all content to ensure accuracy, clarity, and adherence to style guides.
- Continuously monitor content performance and make data-driven adjustments to optimize results.
Skills & Qualifications:
- Minimum 5+ years of experience in content creation and copywriting, preferably within a marketing agency environment.
- Proven track record of developing and executing successful content marketing campaigns.
- Strong written and verbal communication skills with the ability to craft compelling narratives.
- Excellent understanding of SEO best practices and content optimization techniques.
- Proficiency in project management tools and processes.
- Tech-savvy with a solid grasp of various content marketing platforms and social media trends.
- Keen eye for detail and a commitment to high-quality content production.
- Ability to work independently and manage multiple projects simultaneously.
- Collaborative spirit and a willingness to work effectively with internal and external stakeholders
