Creative Strategy

2 weeks ago

Gurugram Haryana, India The Marcom Avenue Full time

**How we roll**: In the land of The Marcom Avenue, the possibilities are endless. The Marksman and Markswoman you find here range from dreamers to visionaries to perfectionists to the outrightly eccentric and the occasionally rebellious. We stick to our core values. We refuse to work in silos. We like making money.

**Core values**: No storm can scare us when our ANCHOR keeps our feet on the ground.

**ANCHOR**:
**Accountability**: We live by the motto of ‘It’s up to me’, and embody accountability by embracing change and admitting our mistakes when necessary. We believe in actively seeking feedback rather than waiting for it. We take ownership of delivering on our commitments at all levels - individual, team, and company.
**Nonstop WOW**: We relentlessly pursue excellence, always pushing for 'the NEXT' great thing. We measure our actions and focus on achieving results, never settling for the first or easiest solution. We don’t believe in ‘good enough’.
**Client first**: We prioritize delivering on our promises, consistently meeting deadlines and proactively communicating with our clients. We push ourselves to complete our tasks before our clients even schedule meetings, ensuring their needs are met efficiently.
**Hire and develop the best**: We only recruit exceptional individuals who are self-motivated, proactive, and unafraid to take initiative. We foster self-development and hold high expectations for our team members.
**Open communication**: We value every person and their opinions, recognizing that great ideas can come from anywhere. We encourage everyone to express their thoughts, we build a culture of trust and openness.
**Reaching for more**: We are driven by our hunger and passion, embracing tough problems and new challenges. The Marcom Avenue thrives on a 'can-do' attitude, continuously raising the bar and striving for improvement in a dynamic learning environment.

**Open to work in an open work culture? (We’re Hiring)**: The Marcom Avenue is committed to fostering growth. We inspire individuals and brands to make a meaningful impact while nurturing an inclusive community that values diverse perspectives. As a people-first company, we prioritize the continuous growth and development of our dedicated marksmen, providing exceptional learning opportunities and supporting career advancement.
**Creative Strategy

A 360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics.
Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

**Job Brief;**
We are seeking an ambitious, creative, and data-driven Senior Creative Strategist to contribute to the expansion of our clients. As a key team member, you will play a pivotal role in supporting the delivery of integrated marketing strategies, pitch presentations, and pre-sales requirements, facilitating the rapid progress and growth of our agency's new portfolio and opportunities.
- **Market Research**:
Conduct in-depth research on consumer demographics, buying habits, and attitudes toward client products or services.
Identify strategic partnership opportunities with other businesses to promote client products or services.
- **Trend Analysis**:
Scan media and industry sources to identify marketing and advertising trends, as well as the competitive landscape.
Formulate strategies that impact or enhance clients' marketing/brand performance and proposition.
- **Innovative Solutions**:
Bring forth new ideas and concepts to develop innovative and effective solutions to business and marketing challenges.
- **Pitch Development**:
Facilitate the development of marketing pitches through the creation of compelling presentations and supporting evidence.
- **Campaign Management**:
Manage the development of marketing campaigns aligned with client goals, including creative communications, marketing frameworks, amplification strategies, and KPIs.
- **Strategic Pricing**:
Develop pricing strategies for new products or services based on consumer demand and competitor activity.
- **Sales Strategy**:
Develop and implement new sales strategies based on current market conditions.
- **Vendor Relationship**:
Coordinate and build strong relationships with vendors.

**Skills and Requirements;**
- Effective communication skills for collaboration with diverse stakeholders.
- Leadership skills for team management and growth.
- Strong experience in analysis, insight generation, and fact-based development.
- Proven ability to manage multiple initiatives simultaneously and work under pressure.
- Commercially minded with a track record of managing multi-million dollar marketing budgets.
- Demonstrated ability to identify value opportunities and drive maximum returns.
- Sophisticated communication, influencing, and negotiating skills.
- Knowledge of marketing tools for creating data-backed

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