Lead- Product Designer

3 weeks ago

Aligarh, India Ferns N petals Full time

Job Description:

As the New Product Development & Design Lead at FNP, you will be responsible for leading the creation and innovation of products across multiple categories, ensuring they cater to all occasions and demographics. This role requires a keen understanding of market trends, consumer preferences, and the ability to enhance the overall gifting experience, including the unboxing journey.

Key Responsibilities:

  • New Product Creation:
  • Lead the development of new products across all categories (flowers, plants, hampers, cakes, etc.), tailored to various occasions and customer segments.
  • Occasion-Specific Offerings:
  • Conceptualize and deliver products for a wide range of occasions such as birthdays, anniversaries, festivals, and corporate gifting, ensuring product diversity for different demographics.
  • Innovation & Market Trends:
  • Stay ahead of market trends and consumer behaviour to introduce innovative product lines that align with FNP’s vision and customer expectations.
  • Cross-Category Strategy:
  • Collaborate with category managers to develop cohesive product strategies across categories, ensuring a unified and impactful product range.
  • Prototyping, Testing & Quality:
  • Oversee the design, prototyping, testing, and final quality assurance of products, ensuring they meet FNP’s standards of excellence.
  • Product Launches:
  • Lead the strategy and execution of product launches, working closely with marketing and operations teams to ensure smooth introductions into the market.
  • Unboxing Experience:
  • Design and enhance the unboxing experience to ensure a memorable and delightful moment for customers, with attention to packaging, presentation, and overall aesthetic appeal.
  • Vendor & Supplier Management:
  • Collaborate with procurement teams to source high-quality materials and manage relationships with suppliers for effective product development.

Required Skill:

  • Proven experience in new product development within D2C retail or e-commerce sectors will be preferred.
  • Strong understanding of consumer needs for various occasions and demographics.
  • Ability to leverage market insights to create innovative and successful products.
  • Expertise in enhancing the customer experience through packaging and unboxing.
  • Excellent project management and cross-functional team leadership skills.
  • Strong communication skills to manage internal and external stakeholders.

About Us:

Ferns N Petals having pioneered the concept of flowers and gifts in the country, today has become a driver of marketplace innovation and a contributor in local economies. The journey of FNP, much like the flowers which are at the very heart of its business, has been an organic one. Started with a single store in 1994 in Delhi, by the enterprising Mr. Vikaas Gutgutia, the brand has established a new edge to the flower gifting culture in the country. With his determined efforts and desire to create an extraordinary brand, FNP has grown with the core emphasis across portfolios on customer delight and constant aspiration to deliver exclusivity. Today, we lead the floral and gifting industry with 430+ outlets in 120 cities, pan India. While the business opportunities are enormous, the commitment to our consumers and our associates is even greater. We take pride in our extensive network and novelty, in equal measure. FNP is consciously foraying into small towns and every nook and corner of the country to mark its presence.

Today, Ferns N Petals Group encompasses of FNP Retail &Franchising, FNP E-commerce - India | UAE | Singapore, FNP Cakes 'N' More, FNP Gardens, FNP Weddings & Events, Floral Touch - UAE, Flowers ‘N’ More, The Flagship by FNP, WDH (Wedding Design Hub), Sipping Thoughts, FNP Water and FNP Media. The brand provides solutions for everybody’s floral needs, be it buying flowers for occasions, floral decor for weddings, parties or just delivering fresh flowers not only in India but across the globe.

FNP has consistently been honoured for its pre-eminence in creative spirit and service capabilities. In recent years, the company has received many awards and recognitions proving their footprints.


Interested Candidates can reach out at richa.v@fnp.com

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