Senior Digital Analyst

3 weeks ago

Bengaluru, India D Square Consulting Services Pvt Ltd Full time

JD - Sr. Digital Analyst

This is a full-time position with D Square Consulting Services Pvt Ltd

Required Experience - 7+ years

Location - Bangalore

The candidate who can join within 30 days

Work from office

Job Highlights:

Must-Have skills:

- 7+ years of experience in the field of digital analytics.

- Requires Project Management skills with the ability to work independently.

- Should be an Expert in JavaScript.

- Should be an Expert in GTM

- Mush have an Expert knowledge of GA360 and GA4 configuration.

- Should have a strong understanding of the wider GMP stack, including ADH, DV360, and SA360.

- Experience with Google Cloud - Big Query, App Engine/Cloud Run.

- Strong understanding of website technology (JS, CMS, Single Page Apps, iframes).

- Experience with Firebase.

- Experience with API concepts/data integrators.

Good to have:

- Strong knowledge of Google Search Console

- Strong knowledge of AB testing principles

- Experience in using dashboard visualization tools.

- Strong knowledge of the Digital Advertising Tech Landscape.

Key Responsibilities:

- Design and implementation of data collection strategies across various digital platforms (website, mobile app, etc.) using tools like Google Tag Manager (GTM) and expert knowledge of GA360/GA4 configuration.

- Work on the integration of data from a wider Google Marketing Platform (GMP) stack, including ADH, DV360, and SA360.

- Manage data pipelines and ensure clean data ingestion into Google Cloud Platform (GCP) tools like BigQuery.

- Work with developers to understand website technology (JS, CMS, Single Page Applications, iframes) and ensure proper data capture.

- Develop and deliver clear, concise, and insightful reports.

- Mentor and guide junior digital analysts, fostering a collaborative and knowledge-sharing environment.

(ref:hirist.tech)

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