Senior Digital Analyst
4 weeks ago
JD: Sr. Digital Analyst.
This is a full-time position with D Square Consulting Services Pvt Ltd.
Required Experience: 7+ years.
Location: Bangalore.
The candidate who can join within 30 days.
Work from office.
Job Highlights:.
Must-Have skills:
- years of experience in the field of digital analytics.
- Project Management skills with the ability to work independently.
- Be an Expert in JavaScript.
- Be an Expert in GTM.
- Have an Expert knowledge of GA360 and GA4 configuration.
- Have a strong understanding of the wider GMP stack, including ADH, DV360, and SA360 with Google Cloud - Big Query, App Engine/Cloud Run.
- Understanding of website technology (JS, CMS, Single Page Apps, iframes) with Firebase.
- with API concepts/data integrators.
Good to have:
- knowledge of Google Search Console.
- knowledge of AB testing principles in using dashboard visualization tools.
- knowledge of the Digital Advertising Tech Landscape.
Key Responsibilities:
- Implementation of data collection strategies across various digital platforms (website, mobile app, etc.) using tools like Google Tag Manager (GTM) and expert knowledge of GA360/GA4 configuration.
- On the integration of data from a wider Google Marketing Platform (GMP) stack, including ADH, DV360, and SA360.
- data pipelines and ensure clean data ingestion into Google Cloud Platform (GCP) tools like BigQuery.
- With developers to understand website technology (JS, CMS, Single Page Applications, iframes) and ensure proper data capture.
- And deliver clear, concise, and insightful reports.
- And guide junior digital analysts, fostering a collaborative and knowledge-sharing environment.
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