Brand Marketing Specialist

1 month ago

Bangalore Metropolitan Area, India ace turtle Full time

About AceTurtle:

Ace turtle is a vertically integrated tech platform transforming retail through technology. It’s at the forefront of new-age commerce bringing efficiency and scalability through the digital transformation of traditional Brands and Retailers.

Ace turtle has two business verticals - 1. SaaS and 2. Licensed Brands. Ace turtle, with its proprietary platform – Rubicon, integrates online and offline retail channels enhancing efficiency and scalability through omnichannel transformation by intelligent use of data. Rubicon is used by large Global Brands as a SAAS Platform and is also leveraged by ace turtle for its licensed Brands portfolio. Its Licensed Brands portfolio includes long-term licenses of marquee brands Lee, Wrangler, Toysrus and Babies"R"Us. Ace Turtle is backed by investors such as Singapore based Vertex Ventures, theventure arm of Temasek Holdings and C31 Ventures, the venture arm of CapitaLand.



About the role:

You are passionate about building brands. You love understanding technology, and the story behind every launch or feature update, why we built it, how would it change the user s life, and more. You are curious about micro and macro developments and be able to identify brand marketing opportunities in the same. You have a desire to try out new things. You can put traditional and non-traditional marketing strategies and tactics at play and have the itch to reinvent the playbook, if that’s what it takes. You will partner with community, product, design and business teams to deliver brand experiences that delight our customers and drive business results.


What you will own:

• Develop product positioning, value proposition and messaging, driven by creator requirements and data

• Analyze creator needs, market trends, and competitive developments to define future product road map of brands and work closely with the product team in developing the same

• Define and build the brand value for brand with consistent messaging and assets on allfronts - product, website collateral, creator and partner communications

• Plan and deliver multiple brand campaigns throughout the year from planning stage all the way to delivery while working hand in hand with other cross-functional teams

• Leverage audience insights and data to understand how best to engage with our core audience, delight and surprise them by bringing those campaigns to life with innovative and creative work that cuts through

• Be the voice of the creator - Understand creator needs and pain points through one-on-one interactions directly with them or other business stakeholders and through data analytics

• Steer all brand marketing activities in line with OKRs and brand strategy - driving innovations, brand consistency and efficiency

• Identify new opportunities to build the brand perception in India, create new ideas and activities and work closely with cross-functional teams to kick off key initiatives

• Work with other cross-functional teams and agencies including Creator, Content, and Partnership teams, as well as creative, media and digital agencies to ensure campaigns are extended across all touchpoints.

• Coordinate the in-depth evaluation of your campaigns and proactively optimize strategies based on learnings

• Set up measurement and track performance of all marketing campaigns

• Utilize in-depth marketing research, customer insights and market segment developments


Who you are:

• 4-7 years of experience in brand marketing, preferably in consumer internet industry

• Excellent project management skills and a successful track-record of project delivery, well organized and a keen sense for details

• Experience in leading and cooperating closely with agencies and external creative teams

• Able to create visionary ideas while at the same time handle daily business Skilled communicator and relationship-builder who can convey ideas effectively, both verbally and in writing.

• Thrives in a fast-paced environment; comfortable multi-tasking and taking the lead • Detail-oriented, responsive to feedback, and comfortable with tight deadlines

• Open-minded, optimistic, can-do attitude, and want to have fun while working. • Strong spoken and written English, other language skills are a plus.

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